brandwagon News

ITC’s premium gallery

Instead of locking horns with established consumer goods players in the mass market, ITC has preferr...

Philips launches television range with Apple TV featuresBSE Sensex falls 63 pts, NSE Nifty by 19.25 pts on profit-booking
BuzzFeed’s vice president (international) Scott Lamb.
At some point, we’d like to explore content in Indian languages: BuzzFeed's Scott Lamb
Founded by Jonah Peretti in 2006, content company BuzzFeed began its operations...

The lost art of shopping

In the age of algorithms, the new shopper wants shopping to be more ‘personal’ and less of ‘personal...

Bend, not break

HP speaks the language of the youth in its latest campaign as it dares India’s young to bend the rul...

“There’s so much we can do but not enough time to do it all”

Given our leadership position in the industry, the onus is on us to continue to evolve and I feel pr...

On the India trail

After launching its first Hindi entertainment channel, Discovery is now looking at sourcing stories ...
Ads by Google
Cracking the digital code
Hey Apple! This watch is useless since you could just bend the iPhone 6 around your wrist”— goes a ...
Innovation is the only path to avoid possible extinction: Jeff Bullas
Jeff Bullas is the man brands turn to, when they are trying to make sense of digital jigsaw puzzles.
Should brands get a network agency or a specialist agency for their digital strategy?
What we have here is the $19 billion question – the price WhatsApp was sold for - what sort of digit...
There is more to travel than a price war: Neelu Singh, COO, Ezeego1.com
I have liked different things about my job at different...
Chocolate fest
Competition in the premium chocolate category hots up with the debut of Cadbury Glow
Royal Treatment
Vodafone rolls out the red carpet for its postpaid subscribers in its new campaign
Social Media: The Connected Age
The future of social media actually may not be in aggregating people to one network, but in bringing...
“We aim to be a billion-pound company by 2016”
GlaxoSmithKline Consumer Healthcare is known in India most for its flagship...
“My dream to own a newspaper is dead”
Raghav Bahl who founded Network18 is all set to launch a digital news platform under a new venture...
Big Stakes: Bigg Boss
It’s that time of the year again when controversy and television walk hand in hand...
Cupid coffee
The latest Bru Gold ad is all about creating a moment to strengthen close relationships.
“We want to build on local insights”
Tarun Katial is the chief executive officer of one of India’s youngest media houses, Reliance Broadc...
Looking beyond the price tag
Indian consumers are becoming increasingly hedonistic, selfish and unsettled. And that’s a good thin...
The dark horses
The valuation game for Snapdeal has just begun. As investors queue up outside their doors, Kunal B...
Cracking the Social Media Code
ThoughtBuzz launches social media analytics and management platform that aims to help businesses ide...
Straight talk
Birla Sun Life’s investor education campaign uses a simple analogy to explain the nuances of smart i...
Continued: 1 | 2 | 3 | »

("interstitial_2nd_640x480");