brandwagon News

My New Tools

Brands have found a perfect partner in mobile apps to push sales and connect with the consumer. Fr...

New smartphone gaming app can reduce anxietyMore than 20 pct orders Flipkart through mobile phones
“I like brands which give me a sense of elation”
My job is to be innovative and take corrective measures to make everything fall in place at the righ...

Bits & Bytes

TAM Media Research, the television audience measurement agency, has launched a mobile app

On a Hike

Hike’s first television ad talks to its young consumers in their language — wisecracks, innuendos an...

Shopping Bags & Status

There are two sets of middle-class shoppers – one who is upgrading to the modern format and the othe...

“My plan is to make Lowe Lintas a full service agency”

With over two decades of experience in the field of advertising, Joseph George has spent the better ...
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The power of the viral video
Marketers are fast realising that online content, especially videos, have the power to engage and in...
From Pay-off to Point of View
Increasingly, brands are developing a certain world view and are espousing a certain point of view.
Union Budget: Media and entertainment industry waiting to exhale
Union Budget leaves Indian media and entertainment industry disappointed
The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley
For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are ...
Minority report
KBC’s latest campaign not just gets the viewer’s attention but also sends out a politically correct ...
Bits & bytes: Balaji Telefilms appoints Sameer Nair as group CEO
Balaji Telefilms Ltd (BTL) has appointed Sameer Nair as group CEO. A veteran industry executive turn...
Scoring new goals
DTH companies pad up on sports offerings as FIFA brings new soccer fans
Grandma’s Magic Potion
At a time when edible oil brands are focusing on the health factor, this Fortune Oil ad picks up an ...
'It's exciting to work for a brand that I have grown up with'
It is so exciting to work for a brand which you grew up with. And a brand for children will always b...
Brands of steel
Be it Superman or Batman, these heroes of our graphic novels embody a set of values that brands need...
“The next challenge for any brand is an apt mobile app strategy”
Norm Johnston, chief digital officer, Mindshare Worldwide is one of the early starters in the digita...
Board Games
From investment bankers to venture capitalists, a new set of professionals are turning online entrep...
Thus proved!
JWT finally silences its detractors after clinching eight Lions at Cannes this year
Face off: Our three channels give us an advantage in the ad cap regime, says Nina Elavia Jaipuria
The kids entertainment category on television has seen viewership go up by 22%
Ad-dendum: Unshackle the brand to win
The era of staged conversations and corporate speak is over. Today’s brands need to be responsive to...
I keenly watch brand strategies of other products to pick up tips: Santosh Wakhloo
My present profile is to market ‘paper’, a product that we all use in numerous forms.
Love lost
This Cadbury Dairy Milk ad is neither breezy nor mushy.
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