Anindita Sarkar, Anushree Chandran: Jun 18, 2013 at 0039 hrsBrands are no more silent players in a script. They are increasingly taking the lead role in content across old and new mediums of entertainment and information
Jun 18, 2013 at 0056 hrsWhen Coca-Cola Company wanted to tap the young and build a loyal set of consumers, it got together with Leo Burnett and crafted Coke Studio India, officially titled Coke Studio@MTV.
Anindita Sarkar: Jun 11, 2013 at 0133 hrsA lot of brands that have traditionally targetted the young seem to have been smitten by the old. Elderly models and story-lines revolving around the lives of old seem to be their new advertising mantra. Does this signify a change in their sales focus?
Jun 11, 2013 at 0140 hrsAgencies can't always be faulted for creating work that doesn't work. Many a time it could be domineering, confused, irresponsible, lazy, careless or simply timid clients who do the damage.
Anushree Bhattacharyya: Jun 11, 2013 at 0136 hrsMonica Tata who recently joined HBO India as managing director after a break of five months. Tata was in-charge of HBO from 2008 till 2012, while she served Turner International South Asia as the general manager of entertainment networks.
Anushree Bhattacharyya: Jun 11, 2013 at 0134 hrsThe Ford Figo controversy may have died in public memory but the debate on scam ads is still simmering within the industry. As of now both marketers and agencies seem divided on the utility of winning awards