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  • The new protagonist

    Anindita Sarkar, Anushree Chandran:  Jun 18, 2013 at 0039 hrsBrands are no more silent players in a script. They are increasingly taking the lead role in content across old and new mediums of entertainment and information

  • Branded Discontent

    Santosh Desai: Jun 18, 2013 at 0051 hrsCredibility isn't a replenishable resource. Those trying to leverage credibility for revenues will eventually be losers

  • Hands tied back

    Paritosh Joshi: Jun 18, 2013 at 0053 hrsStruggling to make ends meet, broadcasting industry doesn’t have too many options to stay afloat

  • Blending Operation

    Anushree Bhattacharyya: Jun 18, 2013 at 0046 hrsWhy do marketers prefer branded content, or customised solutions, to conventional advertising? How do such deals work? Anushree Bhattacharyya finds out

  • Customised Solutions

    Jun 18, 2013 at 0056 hrsWhen Coca-Cola Company wanted to tap the young and build a loyal set of consumers, it got together with Leo Burnett and crafted Coke Studio India, officially titled Coke Studio@MTV.

  • Old & beautiful

    Anindita Sarkar: Jun 11, 2013 at 0133 hrsA lot of brands that have traditionally targetted the young seem to have been smitten by the old. Elderly models and story-lines revolving around the lives of old seem to be their new advertising mantra. Does this signify a change in their sales focus?
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  • Numerology: Toys adults love

    Numerology: Toys adults love

    Jun 11, 2013 at 0143 hrsA quarterly report on gadget habits of Indians by e-commerce portal eBay shows consumers are moving towards personal portable devices such as smart phones and tablets.

  • Frail attempt to break the ice (cream)

    Anushree Bhattacharyya:  Jun 11, 2013 at 0142 hrsA weak and cliched script takes the sweetness away from the new Haagen Dazs commercial

  • A list of don’ts and don’ts

    Jun 11, 2013 at 0140 hrsAgencies can't always be faulted for creating work that doesn't work. Many a time it could be domineering, confused, irresponsible, lazy, careless or simply timid clients who do the damage.

  • Bits & bytes

    Jun 11, 2013 at 0137 hrsThe Amazon India marketplace begins by selling books, films, TV shows and will soon be adding mobile phones and cameras to its portfolio.

  • 'Signs from digitisation are positive & the demand for specialised content seems to be growing'

    Anushree Bhattacharyya:  Jun 11, 2013 at 0136 hrsMonica Tata who recently joined HBO India as managing director after a break of five months. Tata was in-charge of HBO from 2008 till 2012, while she served Turner International South Asia as the general manager of entertainment networks.

  • To win or not to win

    Anushree Bhattacharyya:  Jun 11, 2013 at 0134 hrsThe Ford Figo controversy may have died in public memory but the debate on scam ads is still simmering within the industry. As of now both marketers and agencies seem divided on the utility of winning awards

  • Controversially Yours

    Anushree Chandran:  Jun 04, 2013 at 0342 hrsScams and scandals have been an integral part of IPL since its inception.

  • Time to clean the mess

    Jun 04, 2013 at 0001 hrsThe never-ending scandals don’t just cast a shadow on the IPL.