brandwagon News

Being English

As advertisers look to net the customer at the top end of the pyramid, the English entertainment spa...

“We are all marching to a different tune”
Dominic Proctor’s current obsession is the reinvention of GroupM, the holding company

“I’m learning the nuances of digital marketing”

I am extremely passionate about smartphones. With the recent trend of digitization, the smartphone m...

Make in India: The mobile app opportunity

Mobile apps and the app economy know no boundaries. So a brand might create an app for an Indian aud...

Together forever

Though the Cadbury Celebrations ad is a rendition of an old concept but it’s the characters and the ...

Seven doubts: Kishore Biyani, Bhaskar Das, Raghav Bahl, Mahesh Murthy, others on changing media landscape

Kishore Biyani, Bhaskar Das, Raghav Bahl, Mahesh Murthy, Raj Nayak, CVL Srinivas and Anubhav Nayyar ...
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ITC’s premium gallery
Instead of locking horns with established consumer goods players in the mass market, ITC has preferr...
At some point, we’d like to explore content in Indian languages: BuzzFeed's Scott Lamb
Founded by Jonah Peretti in 2006, content company BuzzFeed began its operations...
The lost art of shopping
In the age of algorithms, the new shopper wants shopping to be more ‘personal’ and less of ‘personal...
Bend, not break
HP speaks the language of the youth in its latest campaign as it dares India’s young to bend the rul...
“There’s so much we can do but not enough time to do it all”
Given our leadership position in the industry, the onus is on us to continue to evolve and I feel pr...
On the India trail
After launching its first Hindi entertainment channel, Discovery is now looking at sourcing stories ...
Cracking the digital code
Hey Apple! This watch is useless since you could just bend the iPhone 6 around your wrist”— goes a ...
Innovation is the only path to avoid possible extinction: Jeff Bullas
Jeff Bullas is the man brands turn to, when they are trying to make sense of digital jigsaw puzzles.
Should brands get a network agency or a specialist agency for their digital strategy?
What we have here is the $19 billion question – the price WhatsApp was sold for - what sort of digit...
There is more to travel than a price war: Neelu Singh, COO, Ezeego1.com
I have liked different things about my job at different...
Chocolate fest
Competition in the premium chocolate category hots up with the debut of Cadbury Glow
Royal Treatment
Vodafone rolls out the red carpet for its postpaid subscribers in its new campaign
Social Media: The Connected Age
The future of social media actually may not be in aggregating people to one network, but in bringing...
“We aim to be a billion-pound company by 2016”
GlaxoSmithKline Consumer Healthcare is known in India most for its flagship...
“My dream to own a newspaper is dead”
Raghav Bahl who founded Network18 is all set to launch a digital news platform under a new venture...
Big Stakes: Bigg Boss
It’s that time of the year again when controversy and television walk hand in hand...
Cupid coffee
The latest Bru Gold ad is all about creating a moment to strengthen close relationships.
“We want to build on local insights”
Tarun Katial is the chief executive officer of one of India’s youngest media houses, Reliance Broadc...
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