brandwagon News

Future Ready

The Indian consumer’s fast growing enchantment with new media is seeing advertising networks bolster...

Race against timeGoogle's Android reigns, Windows gains in smartphones: Survey
Talent Hunt
Hindi GEC Colors joins hands with RFS Entertainment to extend and convert its 'Got Talent' franchise...

A new partnership

Airtel has had the reputation of coming out with campaigns that get people talking. On that count, t...

Battle Cry

As Flipkart and Amazon battle it out to be India’s foremost e-tailer, it is the customer who stands ...

“When a client-agency relationship is treated like a vendor model, then the outcome is ordinary”

E-commerce posterboy Flipkart became a household name in 2011 with its television campaign that depi...

The Smarter Option

The smartphone is the door to the customer which can be opened any time as marketers have found out....
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Golf has taught me how to respond to setbacks: Rakesh Shalia
What excites me about my job is that no two days are ever the same.
A new partnership
Airtel has had the reputation of coming out with campaigns that get people talking. On that count, t...
The Personal Touch
With increased availability of behavioural data coupled with the entry of a wide range of mobile de...
Talent Hunt
Hindi GEC Colors joins hands with RFS Entertainment to extend and convert its 'Got Talent' franchise...
Innovation in communication is the only remedy for all our problems: Guy Hearn
In a world full of choices, it is not easy for a brand to keep up with a customer’s constantly chang...
Battle Cry
As Flipkart and Amazon battle it out to be India’s foremost e-tailer, it is the customer who stands ...
My New Tools
Brands have found a perfect partner in mobile apps to push sales and connect with the consumer. Fr...
“I like brands which give me a sense of elation”
My job is to be innovative and take corrective measures to make everything fall in place at the righ...
Bits & Bytes
TAM Media Research, the television audience measurement agency, has launched a mobile app
On a Hike
Hike’s first television ad talks to its young consumers in their language — wisecracks, innuendos an...
Shopping Bags & Status
There are two sets of middle-class shoppers – one who is upgrading to the modern format and the othe...
“My plan is to make Lowe Lintas a full service agency”
With over two decades of experience in the field of advertising, Joseph George has spent the better ...
The power of the viral video
Marketers are fast realising that online content, especially videos, have the power to engage and in...
From Pay-off to Point of View
Increasingly, brands are developing a certain world view and are espousing a certain point of view.
Union Budget: Media and entertainment industry waiting to exhale
Union Budget leaves Indian media and entertainment industry disappointed
The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley
For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are ...
Minority report
KBC’s latest campaign not just gets the viewer’s attention but also sends out a politically correct ...
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