from R5.5 lakh (Bonneville) to R22 lakh (Rocket III Roadster). Does that strategy remain?” I remember having spend over an hour at the Triumph stall. “I cannot share the names of the models, but I guarantee that we will have models for each of the four segments I just talked about,” Sumbly smiles. “And the prices, from Rs 5.5 lakh onwards…” I try and extract more information from him. “We have worked upon the prices; in fact, I must emphasise, we’ve worked really hard. So, the prices that we will be announcing at the launch later this month will be very, very competitive,” he smiles again.
“India used to be a bicycle market, which evolved into a moped market, which then evolved into a scooter market and later into a 100-cc motorcycle market, so it is only natural that an increasing number of buyers will show more interest in big bikes. The market size is large in India,” I add my two-pence worth of knowledge. Sumbly gives me his full-rupee worth of knowledge, “Quite large, in fact. In India, every month, 8 lakh bikes are sold; of which, big bikes sell only about 2,500 units per year. So the market is huge anyway. But, as I just said, you need to not only offer big bikes at the right price point, but you also need to give your consumers very good after-sales services, very good distribution network and more, if you really want to make this segment large. And our focus is to make India a major destination for big bikes.”
“And so how do you plan to tap new buyers?” I ask him. “Triumph will not only focus on selling bikes, but will also focus on providing riding experience to prospective buyers. After our riding experience, I am sure, we will be getting a lot of new consumers. Then, our stores will not just be about bikes, but also about clothing, accessories and more,” Sumbly replies.
“I have met a number of big bike riders and their major complain is that spare parts not only come at a premium, but there have