The collector of the Chhindwara district of Madhya Pradesh has asked the students and youth to worship their parents on the Valentine’s Day this year, which falls on February 14.

In his letter, collector JK Jain has suggested that the day be celebrated as Parents Day in all educational institutes and community centres in the district. In the letter the collector has also hoped that events be organised in all homes, families, villages and cities to make the day successful, so that youngsters can learn to respect their parents even more.

In the meantime, the Indian flower markets, which were experiencing a lull since November, have picked up once again this Valentine’s season. The wedding season, which begins in November, was badly hit this time right after the demonetisation move, according to senior officials of the Indian Society of Floriculture Professionals (ISFP).

With the start of the season, India’s major export shipments for Valentine’s Day are heading to the UK which shares 35% of the domestic exports followed by Japan at 19%, Australia at 18%, Malaysia, Singapore and Holland. Total exports range from R56-70 crore annually.

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According to Praveen Sharma, president, ISFP, this time the market picked up from January 15 onwards. Since the Valentine’s season is followed by lots of wedding dates, the markets have revived and flower growers are once again busy with domestic as well as export shipments, he said.