With the growing concern over AI training models using creator-generated videos without proper compensation or consent, Google is addressing these issues by introducing new tools for creators to control the use of their content. This move allows creators to decide whether their videos can be accessed by third parties for AI training, offering them more control and transparency.
YouTube, which has often been criticised for not offering enough protection for creators’ rights, is now taking steps to address these issues. Starting in the coming days, YouTube will roll out a new feature in its Creator Studio. Under the new “Third-party training” section in Studio Settings, creators will be able to decide whether their videos can be used by third parties for AI training. This feature will apply to all videos uploaded to the platform and will be available to creators and rights holders who use Content ID to protect their content.
YouTube has made it clear that this feature only allows control over third-party access to content for AI training purposes, not first-party access. This means that YouTube itself could continue using videos for its own AI models, such as the company’s Gemini AI, which uses YouTube videos to generate summaries and improve its own algorithms. The lack of clear regulation regarding AI’s use of content from YouTube has led to ongoing concerns about how creators’ content is being used and whether they are receiving proper compensation.