Apple launches several products every year, including Macs, iPads and iPhones. Just recently, Apple took wraps off its iPhone 15 lineup— iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. And reportedly, Cupertino’s tech giant is said to launch three new iPads this week including a refreshed iPad, iPad Air, and iPad Mini.
But is an update every year necessary? You might have wondered. On one side, Apple also promises to go completely carbon neutral by 2030 which is now just six years away but amid that is a new iPhone release every year necessary? Apple’s chief executive officer has an answer for it.
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Apple CEO Tim Cook cleared the air in an interview with Brut, “I think having an iPhone every year for those people that want it is a great thing.”
He also advocated for Apple’s trade-in program that enables users to exchange their old phones for new ones. Cook explained that functioning older iPhones are resold to different users, reducing waste.
He emphasised that even non-functional iPhones aren’t wasted, as Apple has processes to disassemble them and reuse materials for new devices. In the context of Apple’s big promises of “environmental concerns,” Cook acknowledged the criticism of frequent new iPhone releases.
Nonetheless, he asserted that Apple is committed to maximizing the value of older iPhones and strives to lead in environmental responsibility, aligning with the company’s dedication to sustainability.
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