The anticipation for Apple’s iPhone 17 lineup is building rapidly, even months before its anticipated release in September 2025. Apple’s iPhone 17 Pro Max, expected to be marketed as the iPhone 17 Ultra, is generating significant excitement ahead of the launch of the iPhone 17 series. This premium device will be part of a four-model lineup, which also features the iPhone 17, iPhone 17 Pro, and the new iPhone 17 Air. The Apple iPhone 17 Pro lineup is rumored to undergo a significant redesign coupled with various hardware upgrades. Meanwhile, the standard iPhone 17 is expected to launch with a similar design but enhanced specifications.
iPhone 17 Pro Max launch date:
Apple is expected to unveil its iPhone 17 series around mid-September 2025. While the official launch date remains unconfirmed, technology analyst David Phelan predicts the announcement will probably take place on September 9.
iPhone 17 Pro Max design:
The Apple iPhone 17 Pro Max and iPhone 17 Pro are rumored to feature a redesigned rectangular camera module, maintaining a similar camera arrangement but with the LiDAR sensor and flash shifted to the right side. The iPhone 17 Air is anticipated to be the thinnest iPhone yet, sporting a single camera setup and a flash positioned on the right. Meanwhile, the standard iPhone 17 is expected to closely resemble its predecessor but will come with a larger screen.
iPhone 17 Pro Max camera:
Regarding the cameras, the iPhone 17 series is expected to feature a 24MP front shooter across all models. On the back, the standard iPhone 17 will sport a dual-camera system, while the iPhone 17 Air is rumored to come with a single 48MP camera. The iPhone 17 Pro and Pro Max models are likely to boast a triple-camera setup, each with 48MP sensors covering wide, ultra-wide, and telephoto lenses.
iPhone 17 Pro Max price:
Apple is expected to maintain its usual pricing strategy for the base iPhone models in 2025. According to early leaks, the iPhone 17 may launch in India starting at Rs 89,900, while the newly introduced iPhone 17 Air could be priced near Rs 99,900. For the premium segment, the iPhone 17 Pro is anticipated to carry a price tag of Rs 1,39,900, with the flagship iPhone 17 Pro Max likely set at Rs 1,64,900.