The iPhone 17 series is anticipated to launch in September this year. Apple is expected to launch four models this year, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the purported iPhone 17 Air, and stop the “Plus” lineup. The iPhone 17 series is likely to have an enhanced 120Hz OLED display, run iOS 26 out-of-the-box, and pack advanced AI features. Moreover, multiple sources suggest that a price hike could be on the horizon, driven not only by advanced technological enhancements but also by evolving production dynamics and escalating global trade duties. Below is a detailed breakdown compiled from recent rumors and industry chatter.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max India price:
Apple’s upcoming iPhone 17 lineup may see a shift in pricing, particularly for the higher-end variants. While the standard iPhone 17 is anticipated to continue with a base price of approximately Rs 79,999 in India, newer models could be costlier. According to Counterpoint Research, Apple is reportedly evaluating price adjustments for both the Pro series and the newly introduced iPhone 17 Air, largely due to increased manufacturing expenses and the potential impact of upcoming U.S. tariffs on its global supply chain.
The iPhone 17 Air, expected to be positioned between the base and Pro versions, might debut at a higher price point—likely starting near Rs 89,999. On the premium end, the iPhone 17 Pro and Pro Max could also see a price rise, potentially by Rs 5,000 or more—similar to what was observed with the iPhone 15 Pro range. Ultimately, pricing will hinge on the extent of hardware enhancements and fluctuations in international market trends.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple typically unveils its latest iPhones during the second week of September, choosing a Monday, Tuesday, or Wednesday for the big reveal. For context, the iPhone 16 was introduced on Monday, September 9, 2024; the iPhone 15 made its debut on Tuesday, September 5, 2023; the iPhone 14 was revealed on Wednesday, September 7, 2022; and the iPhone 13 launched on Tuesday, September 14, 2021. Following the official announcement, pre-orders usually open that same week’s Friday, with the devices hitting store shelves roughly one week afterward.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max specifications:
Apple’s upcoming Pro variants are expected to feature the new A19 Pro chipset, while the regular iPhone 17 may retain the A18 processor found in the iPhone 16 lineup. Memory upgrades are also anticipated, with the Pro Max potentially offering 12GB of RAM and the base version getting up to 8GB. Enhanced battery capacity is likely as well, aimed at supporting the rumored larger displays and delivering longer usage times.
Apple is rumored to be upgrading the front-facing camera on the iPhone 17 to a 24MP sensor, a significant leap from the 12MP shooter used in the iPhone 16. This enhancement should result in crisper, more refined self-portraits. On the back, the regular iPhone 17 is expected to sport a 48MP primary lens, while the top-tier iPhone 17 Pro Max might feature a triple-lens system, each offering 48MP resolution for a powerful imaging setup.