Apple is preparing to introduce the iPhone 17 lineup, with the launch anticipated in the early weeks of next month. At this year’s launch event, Apple is expected to introduce four fresh additions to its lineup — the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a brand-new variant called the iPhone 17 Air. Starting this year, the iPhone 17 Plus model will reportedly be phased out. The upcoming iPhone 17 series is tipped to feature a refined version of the Dynamic Island, offering a more seamless and user-friendly experience. On top of that, the standard and Pro models are expected to gain enhanced interactive capabilities and visual improvements in the interface, powered by the forthcoming iOS 26 software.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max launch date:
Apple typically unveils its new iPhones on a Tuesday in the second week of September. Last year, though, the event was moved to a Monday, reportedly to avoid clashing with the U.S. Presidential debate. Following that pattern, the iPhone 17 series may be introduced on September 9 this year.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max price:
Leaks suggest that the iPhone 17 Air may debut at $949, which roughly converts to Rs 94,900 in India — around Rs 5,000 higher than the previous Plus model. The iPhone 17 Pro is expected to carry a U.S. price of $1,049, and with Apple’s usual premium pricing for Pro variants, its Indian launch price could be close to Rs 1,21,900. Meanwhile, the flagship iPhone 17 Pro Max is rumoured to be priced at $1,249 in the U.S., potentially retailing in India for about Rs 1,39,900 — also about Rs 5,000 more than its iPhone 16 Pro Max predecessor.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max design:
Leaks suggest that the iPhone 17 Pro lineup will take a fresh design approach, replacing the titanium build seen in the iPhone 15 Pro and 16 Pro with a lightweight aluminum frame. This would be yet another departure, following Apple’s earlier move away from the stainless steel design used on Pro models from the iPhone X through the iPhone 14 series. In addition, the new Pro variants are expected to feature a redesigned rear panel that combines aluminum with glass, giving the devices a unique and refined aesthetic.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max camera:
The iPhone 17 Pro is expected to set a new benchmark in mobile photography with its sophisticated triple-camera system, each equipped with a 48MP sensor. The primary lens is designed to capture exceptional clarity and fine detail in everyday shots, while the 48MP ultra-wide camera is tailored for expansive landscapes and group photos with reduced edge distortion. Rounding out the setup is a 48MP telephoto lens, fine-tuned to deliver sharp zoomed images and professional-quality portraits.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max chipset:
Apple is rumored to debut the brand-new A19 Pro chipset, built on TSMC’s cutting-edge 3nm technology. Alongside the upgraded processor, the upcoming iPhone is also expected to feature 12GB of RAM — a first for any iPhone model. This memory boost is anticipated to enhance performance significantly, delivering a smoother and more seamless Apple Intelligence experience for users.