Apple never fails in its efforts to come up with ways to extract money from individuals designing products that make sense only to the Apple loyalists. One such product launched by Apple is the Apple pocket, which is a knitted pouch developed in collaboration with Issey Miyake, a Japanese fashion designer. Inspired by “a piece of cloth”, according to the Cupertino tech giant and priced at an eyewatering price of Rs 20,379 ($229.95).
When will Apple Pocket be available to buy?
The Apple Pocket will be available to buy starting Friday (Nov 14). It will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US. While the cross-body version is available for $229.95, a shorter version is available in additional colour options for $149.95, which can be hooked over the arm or tied to a bag. The availability in India is not known, but will soon be launched.
Social Media Reactions:
Since the Apple pocket is illogically overpriced, netizens had unique and quirky reactions to Apple launching it.
Popular tech YouTuber Marquees Brownlee, better known as MKBHD, said iPhone Pocket was a litmus test for Apple fans who defend the company’s every release.
TWO hundred and thirty dollars 😭 This feels like a litmus test for people who will buy/defend anything Apple releases pic.twitter.com/hSAaJXGAOn
— Marques Brownlee (@MKBHD) November 11, 2025
Others stated that the product and its description felt like a parody, especially when Apple is seemingly lagging in the artificial intelligence (AI) race.
“When the main tech bros are building AI models, Apple is playing with socks. What is happening at @Apple? said one user while another added: “Thought this was a parody.”
A third commented: “Will Apple fanboys defend this too? At this point, it honestly feels like Apple is just testing how far its fans will go to justify anything.”
A fourth said: “No one here will understand it but it’s okay. This will be a very very popular item for richer Asian office ladies. They love Issey Miyake.”
Apple’s Stance on the Apple Pocket:
Apple has an optimistic view of the Apple Pocket, saying Apple -ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight. This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors,” said Molly Anderson, Apple’s vice president of Industrial Design.
