Iconic Roman jeweller Bvlgari has brought its celebrated Serpenti Infinito exhibition to India, showcasing at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai from October 2 to 17. Following successful editions in Shanghai and Seoul earlier this year, the exhibition’s Indian debut coincides with the Year of the Snake.
Since its inception in 1948, the Serpenti motif has been a leitmotif for the brand. That year marked the debut of Bvlgari’s first Serpenti creations — jewellery watches wrapped around the wrist. The Serpenti emblem has been used repeatedly since by Bvlgari in numerous creations and is now a recognised symbol of the brand.
Fusion of global and local artistic vision
Curated by Peter Nagy and Aparajita Jain, founders of the contemporary art gallery Nature Morte, and guided by artistic director Sean Anderson, Serpenti Infinito features over 75 works by 23 acclaimed Indian and international artists. Names such as Bharti Kher, Baua Devi, Alicja Kwade, LN Tallur, Harshit Agrawal, and Amit Mahadev Dombhare bring a mix of painting, sculpture, digital media, and immersive experiences to the show.
One of the highlights is Infinito: AI Data Sculpture by renowned Turkish-American media artist Refik Anadol. This large-scale, AI-powered installation is set within a 360-degree mirrored room, echoing the timeless nature of the serpent.
The exhibition also includes archival sketches, early Serpenti Tubogas watches from the 1960s, and pieces from Bvlgari’s haute joaillerie and heritage collections, offering a rare glimpse into the brand’s evolution over the decades.
Celebrating heritage, transformation, and collaboration
“For Bvlgari, India has always been a profound source of inspiration. This exhibition is a celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions,” says Jean-Christophe Babin, CEO of Bvlgari.
Actor and global Bvlgari brand ambassador Priyanka Chopra Jonas expressed personal pride in the showcase and said, “India is and will always be home, so seeing Serpenti Infinito come here for the first time feels incredibly special. This exhibition is a beautiful tribute to transformation, heritage, and artistic expression.”
Isha Ambani, director at Reliance Industries, echoed similar sentiments: “Our vision is to bring the finest of Indian and international art together. Hosting Bvlgari’s Serpenti Infinito in India is an opportunity to celebrate a shared legacy of art, culture, and creative excellence. This collaboration is the first of its kind and marks a meaningful dialogue between India and Bvlgari.”
From sleek Serpenti Tubogas jewellery watches of the 1960s to Sapta Nadi Tantric Text, the rare manuscripts of the 15th century, Serpenti Infinito also brings some unreleased high jewellery to Mumbai, including pieces inspired by India and its heritage.