In the realm of modern romance, grand gestures, and elaborate dates are losing their allure, giving way to a more grounded approach to finding love. A recent study by Bumble sheds light on this evolving trend in the Indian dating scene. Referred to as ‘Mundane Dating,’ it’s a phenomenon where singles prioritize everyday experiences over extravagant outings, finding joy in the simplicity of shared routines and familiar settings.
According to the study, a staggering 74% of single Indians are veering towards mundane dates over their more extravagant counterparts. What’s particularly notable is that this inclination towards mundane dating is more pronounced among women, with 82% opting for simpler experiences compared to 77% of men.
Delving deeper into the findings, it becomes evident that mundane dates offer a unique opportunity for meaningful connections. Thirty-seven percent of Indian respondents appreciate the authenticity and simplicity of such dates, believing that they provide valuable insights into a person’s character. Additionally, 36% value the opportunity for genuine conversations that mundane dates afford, prioritizing quality interactions over flashy outings. Interestingly, 43% of single Indians now consider a partner’s willingness to make time for them as a crucial factor in the dating equation.
So, what exactly constitutes a mundane date in the eyes of Indian singles? The study reveals a variety of commonplace activities that are gaining popularity. Evening strolls and morning walks top the list, preferred by 45% of respondents, followed closely by mundane tasks like commuting to work together (42%), grocery shopping (40%), and even cooking or baking together (39%). Surprisingly, even being stuck in traffic together garnered favor among 18% of Gen Z respondents, highlighting the shift towards finding romance in the ordinary moments of daily life.
Commenting on this emerging trend, Lucille McCart, Director of APAC Communications at the dating platform, emphasizes the appeal of mundane dates in fostering genuine connections. She notes that for Gen Z and Millennials in India, everyday dates offer a low-pressure setting conducive to getting to know each other authentically. McCart suggests leveraging the platform’s features like prompts and interest badges to plan simple yet meaningful dates based on mutual interests, facilitating connections beyond surface-level interactions.
In conclusion, the rise of mundane dating signifies a departure from extravagant gestures towards a more authentic and grounded approach to romance. As singles in India prioritize shared experiences and genuine connections, it’s clear that love can blossom in the simplicity of everyday moments.
Research Methodology: The study referenced in this article was commissioned by Bumble and conducted by Censuswide, surveying over 2,000 Indian adults aged 18-40 across 10 Indian cities. The data was collected between May 31, 2023, and June 7, 2023, as well as November 20, 2023, and November 23, 2023. Censuswide adheres to the ESOMAR principles and is a member of The British Polling Council.