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?Brands make my shopping easy?

To begin with, I love the Tata AIG way of doing business. Very often marketers are expected to concern themselves…

Elixir of youth

Is Renault Pulse repositioning itself? If earlier, it identified itself as a youth brand, this time it seems to be…

Omnicom?s French connection

Omnicom and Publicis Groupe have teamed up to oust WPP from its numero uno position as the largest marketing communications…

Easier norms for SEZs and units

In a move to promote investments in special economic zones (SEZs), the department of commerce on Monday notified amendments to…