Ola Electric has forged a strategic partnership with the Buddh International Circuit (BIC), Great Noida, which is set to host the inaugural MotoGP Bharat event from September 22- 24. As part of this collaboration, Ola will provide a fleet of its revolutionary S1 scooters for use during the MotoGP event.
The Ola S1 scooters will replace traditional internal combustion engine (ICE) two-wheelers for various on-ground support activities, including marshall support.
“It is an exciting time for motorsports in India. It’s taken a long time for the highest class of motorcycle racing to make its way to India. Much like MotoGP is the epitome of two-wheeler racing, Ola represents the best of EV two-wheelers,” said Anshul Khandelwal, chief marketing officer (CMO), Ola Electric.
He added: “We are immensely thrilled to participate in a global motorsports event, where we can showcase the future of motorcycling and share Ola‘s vision, engineering and technology at a global scale. I am certain that our presence will ignite enthusiasm for our foray into bikes and excite people about the future of electric motorcycles not only in India but around the world.”
The company is also set to showcase its flagship EV motorcycle models – Diamondhead, Adventure, Cruiser and Roaster at the Ola booth at the MotoGP Bharat Fanzone at BIC. While pre-reservations for the motorcycles are open, they are expected to hit the market by 2024-end.
Ola plans to further expand its offerings under each of these categories to cater to consumer demands across various form factors and price points, it said in a statement.