Royal Enfield, one of the leading manufacturers in the mid-size (250cc-750cc) motorcycle segment, in partnership with OTO Capital has launched a first-of-its-kind programme in the motorcycle industry – the Assured Buyback Program.
The company says the initiative is part of its brand-led consumer experience programme and introduced with the objective of ensuring a smooth and seamless ownership experience for customers, this establishes a new industry standard, reshaping the traditional motorcycle buying process, and thereby with a potential to further grow and develop the mid-size motorcycle segment in India.
B Govindarajan, CEO, Royal Enfield said, “At Royal Enfield we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experience, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace-of-mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield”.
The Assured Buyback Programme comes with flexible tenure options spanning from 1-3 years, up to 45 percent lower EMIs, guaranteed buyback value of up to 77 percent depending on the tenure, and coupled with a cash back incentive at the end of the tenure, this initiative is a first-of-its kind in the industry.
At the end of the Assured Buyback tenure, customers will have multiple options to choose from. They can opt for either trading their motorcycle for a new Royal Enfield motorcycle, retain, or return their motorcycle. The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.
To start with, the program will be available across dealerships in 12 cities: Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai; and will expand to more cities in the near future.
