Lamborghini registered a growth of 14% globally in the first half of the year. According to the company, 5,558 cars were delivered the first six months of 2024, generating revenue of €1,621 million (Rs 1,46,911.39) , making an increase of 14.1% over the same period of 2023 with operating profit rising to a record €458 million (Rs. 41,51,07,76,633.84).This success is attributed to Lamborghini’s three models manufactured at Sant’ Agata Bolognese — Revuelto, Urus and Huracan.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “We are extremely proud of the results we achieved in the first half of 2024. We are going through a pivotal phase, supported by the largest investment in the company’s history, with the main objective of expanding our product offering. This process demands significant resources, yet these efforts are essential to sustain our growth and ensure that Automobili Lamborghini continues to innovate and lead in the luxury super sports car sector.”
Lamborghini models in India: Feature, Prices and Competition
As per reports, Lamborghini achieved a milestone by surpassing the annual mark of 100 units in India, in 2023, with a record- breaking 103 units sold in the country for the first time. The success of these three models of Lamborghini has been noticed in India, out of which Urus is considered to be the best among the three. It is available at Rs. 4.18 – 4.22 crore (Rs. 4.18 crore ex-showroom). With engine 3996 – 3999 cc, equipped with sunroof, powered by 4.0l, twin turbo, petrol engine that makes 641 PS and 850Nm, power is transferred to all 4 wheels via 8-speed automatic transmission. The Lamborghini Urus comes in 19 different colours such as, Viola Mithras, Verde Viper, Rosso Efesto, Marrone Eklipsis, Bronzo Hypnos, Blu Uranus, Blu Nethuns, Blu Cepheus, Blu Lacus, Blu Caelum, Orange, Yellow, Green, Rosso Mars, Nero Helene and Bianco Monocerus. This model of Lamborghini is in competition with Mercedes Benz Maybach GLS (Rs. 3.35 crore), Aston Martin DBX (Rs. 3.82 crore) and Bentley Bentaya (Rs. 5.00 crore) ex-showroom.
The Lamborghini Revuelto comes in 13 different colours, powered by 6.5l V12 naturally aspirated petrol engine which is paired with 3 electric motors, automatic transmission and airbags in 2 sides i.e. driver, passenger and side-front. It is the successor to the Aventador and is the first series production Lamborghini to be powered by a plug-in hybrid engine. It is available at Rs. 8.89 crore ex-showroom. This model is in competition with Rolls-Royce Phantom.
The Lamborghini Huracan EVO comes with an engine 5204 cc and like the Urus, it is available in 19 different colours. It comes at a price range between Rs. 4.00 – 4.99 crore (Rs. 4.00 crore ex-showroom price) and is in competition with Bentley Bentayaga, Ferrari F8 Tributo and Aston Martin Vantage.
Deliveries and Distribution
Across the three macro-areas which continues to be evenly balanced, with EMEA, Americas and APAC registering 2,498, 1,849 and 1,211 vehicles delivered, respectively. Regarding the individual markets, the United States remains in the lead (1,621 cars delivered), followed by Germany (595), the United Kingdom (514), Japan (354), the Chinese Mainland, Hong Kong and Macao (337), and Italy (268). The order bank remains solid, with the Revuelto projecting a wait of more than two years. For the Huracán, orders cover the entire production run until the expected line closure in December. The Urus SE, unveiled at the end of April at the Beijing International Automotive Exhibition, has also been met with a widespread positive response from customers, with orders covering around one-year’s production.
Future prospect
The company plans to unveil the successor to the Huracan on 16th August, 2024, at the Monterey Car Week, where the Lanzador concept car debuted last year. This new model is the new HPEV (High Performance Electrified Vehicle) super sports car which will mark the completion of the hybridization process of the Lamborghini range, featuring an all-new twin turbo V8 engine paired with a hybrid system for best performance and driving experience.
