Eccentric Engine, (now Eccentric), a 3D tech partner for most automotive players, today announced that it has raised $5 million (Rs 43 crore) in Pre-Series A funding co-led by Exfinity Venture Partners and Arkam Ventures. This marks the first external funding for the company, with the vision to expand Eccentric’s global footprint and to accelerate further development of its proprietary One3D platform that aims to democratize 3D visualization internationally.
Eccentric was founded in 2012 by co-founders, Gaurav Rane and Varun Shah to overcome the fundamental challenge in the automotive industry of lack of interactive and immersive solution for vehicle visualization. Traditional methods like 360-degree image rotations fail to capture the
depth and interactivity needed to give car buyers complete trust and confidence to understand the product and influence purchase decisions.
High technology costs, latency, and the need for advanced hardware have further constrained the adoption of 3D visualization at scale. To address these pain-points, Eccentric developed One3D, a real-time 3D rendering platform tailored for superior online retail experiences for automotive OEMs and dealerships.
The platform leveraged seven years of rich data and insights from the automotive industry and online customer engagement to optimize OEMs’ 3D CAD models into life-like, intuitive and immersive retail experiences. One3D is designed specifically for enterprises, ensuring seamless
integration into all OEM workflows, including their dealership operations. It brings in cutting- edge optimization in the 3D pipeline that allows auto brands to demonstrate 3D omni-channel expertise with remarkable speed and accuracy to market – all without the need for complex infrastructure.
Announcing the pre-series A funding, Varun Shah, Co-founder & CEO, Eccentric said “We are thrilled to announce the pre-Series A round from Exfinity and Arkam as Eccentric prepares for its next phase of growth. Over the past few years, we set out to revolutionize the vehicle-
buying experience in India, offering trust and confidence to buyers through the immersive One3D platform for all major automotive OEMs.”
He added. “With groundbreaking advancements in hardware and AI, the scale of the opportunity has never been greater, and we penetrate
deeper within India and globally. The funds from this round will be pivotal in advancing our product tech and driving international expansion, bringing this visualization movement from India to the world. We are excited to take this next step forward with our growing partners and
investors.”
As of today, One3D has powered over 200 million user experiences globally and is deployed across 3,500 dealer stores – highest ever by a 3D visualization platform. Eccentric is currently a key visualization partner in India for top automotive OEMs such as Maruti Suzuki, Tata Motors,
Toyota, Hyundai and Stellantis, many of whom will be showcasing their iconic products at the upcoming Bharat Mobility Global Expo 2025.
With One3D, OEMs and dealerships have experienced faster conversions, a 2–3x increase in customer intent-to-purchase, and reduced purchase timelines by 40%. Moreover, One3D has reduced costs for OEMs by over 80% compared to traditional 3D techniques. If a customer has
ever purchased a car in India, there’s a high chance that they may have interacted with Eccentric’s platform that has powered immersive product visualization for 18 of the top 20 vehicles sold in the country.
Co-founder Gaurav Rane, further added, “Eccentric is strengthening its R&D, and go-to-market as it prepares an advanced version of its One3D platform by mid 2025. We are currently serving OEMs across India, South Africa, Japan, Korea, Australia, Malaysia, Indonesia, and the Middle
East. By 2026, we aim to expand across six continents, including the U.S. and Europe, positioning ourselves as the “3D infrastructure” for enterprises worldwide.”
The investment in Eccentric marks Arkam’s second investment in the immersive technology space. Rahul Chandra, Managing Director, Arkam Ventures said, “In the last 5 years, at Arkam, we are seeing several use-cases emerging in virtual simulations across gaming, training, L&D
and customer experience. From the early days of static text communication to multimedia experiences and now to interactive 3D technology, there’s been a remarkable evolution in how technology is reshaping industries and enterprises.”
Chandra added, “The $4.5 billion global market for 3D visualization and rendering software is at an inflection point, expected to grow to $24 billion in the next decade. Eccentric with its cutting-edge One3D platform, has the edge to lead the charge in this space by addressing critical challenges of scalability, cost-efficiency, and accessibility, empowering automotive OEMs to redefine how they engage with customers.”
“Eccentric has architected a terrific platform that transforms how automotive sales experience can be taken to a level befitting the product (car) purchase. A car purchase for an individual is a highly sentimental experience and hence elevating that through an unprecedented level of immersive tech for the customer to visualize and personalize their vehicle is the need of the hour. Eccentric has gone beyond the obvious and created this platform which will empower the OEMs, car dealers and customers to accomplish this,” concluded Shailesh Ghorpade, Founding
Managing Partner, Exfinity Venture Partners.
