German luxury carmaker Audi ended 2023 on a strong note with sales of 1.9 million vehicles globally, up 17.4 percent, which includes 178,000 electric vehicles, up 51 percent YoY.
Interestingly, the luxury carmaker saw sales in the green across geographies. The company expects the next important step will be the world premiere of the Audi Q6 e-tron at the end of the first quarter of 2024.
Gernot Dollner, CEO, Audi said, “Audi is a strong brand with a clear focus on an electric future. The high demand for our models serves as a robust starting point for the new year. At the same time, we recognise that 2024 will be a challenging year due to increased competition and global economic uncertainties. This makes it all the more important to follow a clear plan that addresses these challenges and focuses on the profitability of our vehicles. In 2024 and 2025, we will also strengthen and rejuvenate our portfolio with numerous new models.”
“The focus will be on our groundbreaking electric cars. We are also giving the brand a robust positioning for the coming years with an entirely new generation of combustion engine models and plug-in hybrids.”
Audi registered strong growth in its core markets in – Europe, USA and China.
“We were able to increase deliveries in 2023 by more than 17 percent”, said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi.
Thanks in part to the improved supply situation, Audi was able to better meet increased demand for models from across its portfolio last year. In addition to the brand’s fully electric models, the Audi Q5 (332,000 units), Audi A6 (267,000 units), and Audi A4 (237,000 units) were particularly popular.
Audi Sport delivered around 48,000 high-performance vehicles worldwide for an increase of 5 percent compared to the previous year.
In all other markets worldwide, Audi delivered around 190,000 vehicles (19 percent) in 2023. Of these markets, Argentina (109 percent), India (90 percent), Mexico (32 percent), and Australia (29 percent) saw strong growth.
| 2023 | 2022 | Change vs. 2022 | |
| World | 1,895,240 | 1,614,231 | 17.40% |
| Europe | 747,619 | 624,498 | 19.70% |
| – Germany | 252,060 | 214,678 | 17.40% |
| – United Kingdom | 137,489 | 110,193 | 24.80% |
| – France | 49,803 | 44,098 | 12.90% |
| – Italy | 66,578 | 55,889 | 19.10% |
| – Spain (incl. Canaries) | 40,761 | 35,245 | 15.70% |
| USA | 228,550 | 186,875 | 22.30% |
| Mexico | 13,109 | 9,905 | 32.30% |
| Brazil | 6,642 | 5,587 | 18.90% |
| Mainland China + Hong Kong | 729,042 | 642,548 | 13.50% |
