According to an official release, Tech Mahindra, a consulting and business re-engineering services and solutions, announced its partnership with Amazon Web Services (AWS) to build a sports cloud platform. The offering is expected to focus on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences.
“AWS can provide cloud-enabled technologies that are at the heart of digital innovation, athlete performance optimisation and fan engagement, transforming the way sports are played and analysed,” Samira Bakhtiar, general manager, media, entertainment and sports, AWS, explained.
It is believed that the sports cloud offering is the result of a strategic collaboration agreement (SCA) signed between the two organisations in September 2023, with an aim to bring the sports institutions closer to the fans. The SCA is expected to support ease of access for Tech Mahindra to AWS resources and services. This might allow both entities to participate in joint go-to-market initiatives and drive business growth.
“Our collaboration with AWS plans to offer cloud services that can transform how fans interact with their favourite sports, creating an upgraded experience for viewers. By building Sports Cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports,” Jagdish Mitra, chief strategy officer, head of growth, Tech Mahindra, concluded.