According to an official release, Shemaroo Entertainment Limited, a media and entertainment conglomerate, announced its collaboration with The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, set within BharatBox, a cultural metaverse hub in The Sandbox featuring artists and brands from India’s entertainment industry.
“Our alliance with The Sandbox is a testament to Shemaroo’s plan to bring innovation and embrace the future of entertainment. We plan to bridge the world of Bollywood with the world of the metaverse of BharatBox,”Arghya Chakravarty, chief operating officer, Shemaroo Entertainment Ltd., explained.
Shemaroo’s foray into digital collectibles and non-fungible tokens (NFTs) is expected to have secured its presence in the metaverse. Together with BharatBox, this venture plans to reinvent entertainment, infusing Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue and 22 Yards, among others, offering fans a virtual engagement.
Furthermore, “This partnership is not just about bringing Bollywood to the metaverse but celebrating the cinematic history of India in a space that can redefine the future,” Karan Keswani, CEO, BharatBox, concluded.
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