Visual effects and artificial intelligence company Digikore Studios has unveiled technology for creating hyper-realistic AI-generated commercials with real product integration.
Digikore’s solution uses AI to produce hyper-realistic commercials with the capability to insert real products seamlessly into AI-generated ads. This technology mimics real-life detail and at the same time allows brands to showcase their latest products in AI-driven scenes that are visually stunning, Abhishek More, founder and CEO, Digikore Studios, said.
Digikore’s product targets advertising agencies, brand marketers, creative directors, and businesses with a high demand for polished, visually immersive content, and works well for consumer goods companies, FMCG, automotive manufacturers, fashion brands, and retailers. This is a solution for agencies and brands dealing with the costs and complexity of traditional commercial production. More said, they will now have tools to create stunning visuals without the costs and time taken to make the ads and the logistical challenges. They can do away with filming on location, hiring large crews, managing physical product samples, and achieving results at a fraction of the cost. This would also reduce production time and generate ads in days instead of weeks and months that traditional commercials take, enabling brands to respond faster to consumer demands and market trends, More said.
“AI is reshaping industries across the board. Our technology represents a new era in commercial production, where brands can achieve unmatched visual fidelity and a higher degree of personalisation, all while significantly reducing production costs and timelines. The potential for AI to make commercials both realistic and immersive at scale is a game changer,” More said.
Digikore has developed technology that creates commercials that replicate reality using sophisticated AI algorithms. Digikore can produce hyper-realistic visuals, incorporating intricate details such as textures, reflections, and lighting effects that traditionally required complex live shoots. The AI enables brands to customize ads to various target markets, allowing for rapid adaptations without the cost and logistics of traditional production.
“Brands can now insert up-to-date or newly launched products into AI-generated ads with ease, which was difficult to achieve through conventional means. These are customized for specific audiences or markets,” More said.
CGI (computer-generated imagery) and AI have been used in commercials before, Digikore’s approach offers a level of realism that goes beyond standard AI-generated ads. Hyper-realism is their specialty, and they were not just producing animated graphics but creating an experience that feels almost tangible, he said. The capability to insert actual products, allows brands to engage consumers with visually compelling content, he added.
