Page 9 of Brand Wagon

Healthcare booking platforms saw 762 dissolved startups, investment tech saw 579, and internet-first brands saw 817 startups dissolved in 2025. (AI Image made with ChatGPT)

69% of Indians exposed to deepfake holiday scams; face 12 fraud attempts daily, says McAfee

Bira91 employees demand CEO Ankur Jain’s ouster over alleged unpaid dues, governance failures

Westlife Foodworld’s CEO Akshay Jatia bets on health-focused menu, digital growth under Vision 2027

Papa John’s taps small, large pizza stores in India push; opens four outlets today in Bengaluru

Swiggy delivers idlis to Shashi Tharoor after his poetic defence of the dish goes viral

Amazon Fresh clocks 40% growth in first 48 hours of festive sale, expands to 270 cities

YouTube to pay Trump $24.4m in settlement over account suspension

How California Burrito went from a single kitchen to Rs 196cr pan-India ambitions

ChatGPT gets first major brand campaign, spanning TV, streaming and outdoor

H&M shutting shops in Europe to go big in India, but its story is more complicated

After hours with Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement

ICC Women’s World Cup 2025: Ad rates surge as India opens against Sri Lanka

Hollywood and Bollywood push India to tighten copyright rules for AI

India’s luxury ambitions go global as homegrown brands seek scale and leadership

Cadbury goes playful again: Mondelez targets young generation with new Milkinis range

PhysicsWallah records 4.13 million transacting users, revenue up 49% in FY25

Kusha Kapila pips AI avatar Kyra – Virtual influencers lack credibility and trust

Advertising

Among the top spenders in print were SRM Group, JK Tyre, Navayuga Engineering Company, Kohinoor Group, and SAL Hospital.

Over 220 advertisers took out print ads to wish PM Modi on his 75th birthday

IAMAI appoints new leadership for Digital Advertising Council

BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

Marketing

$Agarwal considers hair transplants — not rival brands, as their real competition, noting that their treatments cost a fraction of surgical alternatives.$

84-year-old nanaji converts family hairfall remedy into 48 cr business

Boult rebrands as GOBOULT, targets Rs 1,000 cr in FY26

Swiggy launches DeskEats to tap corporate meal market in 30 cities

The Malayalam hit Lokah Chapter 1: Chandra also made waves, joining Hridayapoorvam in strengthening Mollywood’s footprint this year.

Indian box office collects Rs 1,136 crore in August; 2025 set to challenge all-time record

PVR INOX’s Smart Screens aim to shrink costs, grow volumes

YouTube is using AI to tweak videos? Creators say it sparks concerns over trust

ED summons Mimi Chakraborty and Urvashi Rautela in betting app case

‘This too shall pass’: Nazara CEO urges gaming sector to stay resilient after ban

Performs well in gaming

"In advertising, we often navigate the boundaries that define both effectiveness and empathy" Puri mentioned.

BrandWagon Adtalk with HRI’s Priyanka Puri Premium Story

BrandWagon Adtalk with Insight Cosmetic’s Mihir Jain Premium Story

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

Blogger’s Park: Decoding minds Premium Story

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

84% Indians worry about food safety, brands face trust test: PwC

Indian shoppers are still driven by flavour—40% rank taste among their top three purchase drivers while 38% now rank nutrition…

By BrandWagon Online

September 11, 2025 16:26 IST

Zupee lays off 30% staff as it realigns business under new gaming law

Zupee has laid off 170 employees, or nearly 30% of its workforce, as part of a major business realignment to…

By BrandWagon Online

September 11, 2025 11:57 IST

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…

By Gopika Nair

September 11, 2025 09:19 IST

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Agencies expect 15-20% surge in festive ad spend.

By Alokananda Chakraborty

September 11, 2025 07:29 IST

Raymond Lifestyle, Raymond, industry, FMCG, Godrej Consumer Products

Raymond turns 100: The Complete Man needs to refresh his wardrobe

As Raymond turns 100, the iconic “Complete Man” brand faces fresh challenges in India’s fast-changing fashion market. While its legacy…

By Raghavendra Kamath

Updated: September 11, 2025 13:11 IST

Adidas signs multi-year deal with future Audi F1 team ahead of 2026 debut

The collaboration comes ahead of Audi’s expected debut in Formula One at the start of the 2026 season.

By BrandWagon Online

September 10, 2025 15:56 IST

Pilgrimage travel sees 19% growth across India: Report

In fact, 34 destinations recorded double-digit growth, and 15 saw bookings rise by more than 25%, pointing to broad-based momentum.

By BrandWagon Online

September 10, 2025 14:50 IST

Samsung trolls Apple over iPhone 17 launch with #iCant jibe

The old line, “Let us know when it folds”, was reposted with the addition: “#iCant believe this is still relevant.”

By BrandWagon Online

September 10, 2025 13:21 IST

At Radio City, run by Music Broadcast Ltd, about 100–150 employees have been let go, including those in the podcast division, reported E4M. Big FM, meanwhile, is learnt to have cut around 50–70 jobs.

Radio City, Big FM among networks hit by deep job cuts

The job losses come at a time when most operators are struggling with weak revenues, high operating costs, and a…

By BrandWagon Online

September 10, 2025 10:37 IST

For instance, an Insights Agent can analyze campaign performance in real time, identifying which initiatives drive quality leads and where budget reallocations can maximize ROI.

Blogger’s Park: Turning information into crucial insights

Marketers must employ AI-first intelligence and autonomous marketing agents to reduce the noise and deliver more relevance in every interaction.

By Guest

Updated: September 10, 2025 15:03 IST

Birla Opus dents Asian Paints’ dominance with 6.6% market share

Challenger Birla Opus must spend big on dealer incentives and marketing to build on its early advantage

By Geetika Srivastava

September 10, 2025 09:41 IST

ITC launches protein-rich Aashirvaad atta after multigrain variant

According to the company, the product blends wheat with soya, Bengal gram and oats, and is positioned as delivering 15g…

By BrandWagon Online

September 9, 2025 17:04 IST

GOBOULT invites users to craft its brand tagline, offers Rs 25,000 reward

Announcing the contest on LinkedIn on Tuesday, Varun Gupta, Co-Founder of GOBOULT, said the chosen line would become the company’s…

By BrandWagon Online

September 9, 2025 16:15 IST

Zupee responds to RMG ban with launch of short-format video platform Zupee Studio

Gurugram-based Zupee, once among India’s fastest-growing real-money gaming startups, has announced the launch of Zupee Studio, a short-format video platform…

By BrandWagon Online

September 9, 2025 10:55 IST