Page 87 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Long train ride? Indian Railways’ RailOne brings free movies and shows to your seat

ufc paramount deal, ufc news, ufc ppv, ufc deal, dana white, psky stock, paramount plus ufc, brandwagon, streaming platforms

UFC Paramount deal: Ultimate Fighting Championship to stream on Paramount+ in US after $7.7 billion agreement

From IIT Bombay labs to defence skies: How ideaForge took flight as India’s drone leader

From 820 Rakhis a minute to 12x sweets sales: Quick Commerce’s Rakhi 2025 numbers

Suhana Khan steps In: adidas India’s new face of Originals

Chamka Muskaan, Jagmag Jahaan: Happydent’s new ad lights up litterbugs with red paint and radiant smiles

After hours with Naivedya Agarwal, MD & co–founder, Runaya Premium Story

Did Parle Marie bite off more than it can chew? Premium Story

Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

Meta tightens rules for real-money gaming advertisers

Chai pe Charcha with BrandWagon Premium Story

‘No notice received yet’ Myntra responds to ED allegations

Amazon acquires AI wearables startup Bee, eyes fresh push in personal tech

Evocus forays into RTD segment with launch of electrolyte beverage

ITC launches fresh bakery brand, Sunfeast Baked Creations in Mumbai, Pune

Superman out. Clark Kent in: Brands are shedding stereotypes about men but continue to play it safe

Advertising

ASCI, gaming bodies unite to close the door on illegal betting ads

‘You Got This’ by Adidas: Rohit, Kohli, Hardik, and Pant’s message for cricket fans goes viral

Marketing

The Indian consumer analytics market, currently valued at over Rs 1,000 crore, is largely dominated by global research firms like Nielsen and Kantar

Zepto enters consumer analytics with launch of Zepto Atom

Stay a step ahead: Critical warning signs affiliate managers shouldn’t ignore

Agrocrops expands into FMCG with MyMani, introduces peanut-based products

Media

Dwivedi also spoke about the opening up of news broadcasting to private players, describing it as a gradual and deliberate shift.

Public-private partnerships key to media’s future: Prasar Bharati CEO at WAVES 2025

Tips Music reports 27% profit growth in Q3 FY25, announces interim dividend and expands YouTube reach

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Gaming

Wordle November 21 answer: Ultimate guide to solve today’s puzzle

NYT Connections June 28, 2025 hints and answers here: Check out the solution

NODWIN Gaming acquires Trinity Gaming in Rs 24 Crore deal

Google reveals the best Play Store apps, games of 2024; check full list here

Digital Marketing

Sociowash secures Tide Arabia’s digital mandate

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Martech

Is the consent cookie crumbling under Indian ignorance?

Vidyut Tech rebrands to Vidyut, new logo and expansion of services follow

European regulators crack down on Big Tech

One of the most promising developments in recent years has been the increasing recognition of esports by governments and institutions.

Esports in 2025: The trends and roadmap to mainstream youth entertainment

As we step into 2025, the evolution of esports is more apparent than ever, with the industry becoming an integral…

January 12, 2025 10:07 IST

Whether you’re a food enthusiast or a curious diner, there’s a story waiting to be discovered, shared, and savored.

How social media is transforming food businesses

Today, social media platforms have transformed how restaurants connect with their audiences, with culinary influencers playing a pivotal role in…

January 11, 2025 16:34 IST

Hindi cinema saw a decline in 2024, with collections dropping from Rs 5,380 crore in 2023 to Rs 4,679 crore.

Indian cinema generates Rs 11,833 crore in 2024: Report

In 2024, the Indian box office recorded a gross collection of Rs 11,833 crore, making it the second-highest year of…

January 11, 2025 15:55 IST

"As a tech enthusiast, I have a few favorite gadgets, but my latest iWatch stands out," Mukker added.

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

“On weekends, I enjoy taking time to play a game of badminton or recharge by indulging in my love for…

January 11, 2025 14:57 IST

While Airth’s innovative approach to upgrading existing AC systems for cleaner air offers a promising solution to the air purification market, its long-term success will depend on widespread adoption and consumer education.

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

According to the founders, Airth’s success on Shark Tank India was a key moment for the company.

January 11, 2025 12:00 IST

fitness trends, fitness trends in India, fitness industry, fitness updates, health news, wellness news,

Emerging trends in the fitness industry for 2025

India’s fitness industry is on a growth trajectory, thanks to increasing consumer awareness, a focus on wellness and the rising…

January 11, 2025 10:37 IST

supreme court, online gaming companies, gaming in india, betting games, rummy, gst notices to online gaming companies explained, explainer

SC stays GST notices against online gaming firms: What is the case and how much money is at stake?

The industry welcomed the Supreme Court’s stay order. The E-Gaming Federation (EGF), representing major online rummy and poker operators, called…

Updated: January 10, 2025 23:45 IST

Istudent Facts expands reach with student-centric content on Instagram

Istudent Facts is gaining traction on Instagram with student-centric content, covering academic pressure, friendships, and classroom experiences through humor and…

Updated: March 7, 2025 21:07 IST

Reportedly, in addition to her work in television, she has extensive experience across films and documentaries.

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

From what is understood, with more than 20 years of experience in both scripted and unscripted content, Handa joins from…

January 10, 2025 12:48 IST

Porsche join hands with Liter of Light to bring solar lamps to rural India

The project was executed with the assistance of local organisations, including the Rotary Club of Bombay Juhu Beach.

January 10, 2025 11:41 IST

Emami rebrands Fair & Handsome in growth push Premium Story

Emami is the leader in the Rs 250-crore male fairness cream market with a 65% share.

January 10, 2025 10:54 IST

Experts reckon that the stakes could get higher within non-cricket sports as the various leagues establish their foothold and the players figure out what a bit of marketing pizzazz can do to their careers.

Muted buzz: Cricket fatigue crimps WPL ad spending Premium Story

But the enthusiasm among advertisers, that typically precedes a cricket league, appears to be missing. Ad rates for the WPL,…

January 10, 2025 10:47 IST

Live sports also played a significant role, with events like the IPL on Jio Cinema and the ICC T20 World Cup on Disney+ Hotstar accounting for 70% of premium video ad revenues, while also helping reduce piracy.

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