Page 83 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Healthy not boring anymore, snack startups are reshaping binging habits

Small packs bring in big glam for Flipkart’s beauty biz

UK’s Michelin Guide restaurant launches a water menu costing Rs 2200 a bottle

Nikhil Kamath invests Rs 137.5 crore in Goldi Solar to boost India’s clean energy push

NEC India launches podcast series on diversity and inclusion

77% of BFSI brands turn to influencers to build credibility: Report

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss

How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern

Rush by Hike launches campaign featuring Krushna Abhishek

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

On the Spot with Ganesh Sonawane, Co-founder & CEO, Frido Premium Story

Reliance’s Tira expands into Ayurvedic wellness with Puraveda

Skipping leg day and love? Shaadi.com’s new campaign hits the gym

Kriti Sanon’s Hyphen is for dabblers with best of nature and science

How Divya Deshmukh’s World Cup win could reshape India’s sports endorsement playbook

Ajit Varghese quits JioStar, Mahesh Shetty steps in as revenue head

Advertising

Hamidani notes that it might take another 20 to 30 years for Indian consumers to accept such bold messaging. (Image Credits: X)

‘Notorious advertising’, Swiggy under fire for ‘Dilli Se Hu BLCK’ ad over slur reference

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

Marketing

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Media

The future of entertainment isn’t just digital, it’s intelligent, immersive, and deeply personal.

Rewriting the rules for digital Premium Story

Zee Entertainment hit with Rs 16.56 million GST demand—Here’s what will happen next

Fueling M&E growth: How government reforms are driving change

Gaming

Wordle November 21 answer: Ultimate guide to solve today’s puzzle

NYT Connections July 4, 2025 hints and answers here: Everything you need to get the solution

Esports in 2025: The trends and roadmap to mainstream youth entertainment

Happy New Year 2025: Top 5 technology trends to watch, from AR/VR to GTA 6 and smarter AI

Digital Marketing

The partnership will strengthen the influencer marketing portfolio of DCA

Karan Johar’s Dharma Cornerstone Agency signs Orry

Is AI the future of the creator economy

L’Oréal Paris onboards Tonic Worldwide as its digital partner

Martech

Data-driven fitness takes training to new heights, helping athletes and individuals alike maximise potential with precision and science-backed insights.

Unlocking the power of data science and analytics to elevate athletic performance

A balancing act?

The rise of AI-as-a-Service: How businesses can leverage technology for a competitive edge

Zee, industry, Star India, artificial intelligence, AI, ICC

Zee Q3 profit jumps 180%; revenue falls

Consolidated revenue from operations fell 8.44% to Rs 940.6 crore from Rs 1,027.4 crore reported during the same period last…

January 24, 2025 09:10 IST

The potential association with harmful or flagged content could result in reputational damage, customer boycotts, and long-term credibility issues.

Bridging a gap: In the grey zone Premium Story

Meta’s fact-check roll-back can upend contextual ads

January 24, 2025 08:53 IST

This isn’t just about two brands squabbling. It’s also about how far companies can go when promoting their products.

Dabur takes Patanjali to court over chyawanprash ad dispute

Dabur has sued Patanjali, co-founded by Baba Ramdev, over a chyavanprash ad alleging misleading claims about herbs and safety. The…

Updated: January 23, 2025 15:04 IST

After negotiations, the founders secured a deal with Ritesh, Namita, and Aman for Rs 60 lakh in exchange for 4% equity.

Shark Tank India S4: Anupam Mittal vows to partner with prosthetic limb company founders to help his cousin receive treatment

FUPRO reported a net loss of Rs 64.3 lakh for the same period according to filings accessed by Tofler.

January 23, 2025 12:49 IST

Historically, car-buying decisions were male-dominated. However, a significant shift is taking place. Women today are no longer passive participants in the decision-making process.

Driving change: India’s auto sector shifts gears Premium Story

India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations. Insights from BCG and…

Updated: January 26, 2025 09:59 IST

A major contributor to this growth has been the release of 116 new songs during the quarter, the company stated.

Tips Music reports 27% profit growth in Q3 FY25, announces interim dividend and expands YouTube reach

The company’s revenue from operations also saw a significant year-on-year growth of 20%.

January 22, 2025 16:13 IST

For advertisers, the message is clear: digital advertising is the future. Google and Meta have proven their ability to reach large, engaged audiences at scale, and the revenue data supports that.

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Google, Meta, and JioStar now control over half of India’s Rs 2.3 trillion media market, reshaping the advertising landscape. Driven…

January 22, 2025 14:25 IST

According to the company, their journey began humbly in an era before WhatsApp, Google Maps, or even basic mobile phones

Shark Tank India S4: Ritesh Agarwal seals one of the biggest valuation deal in Shark Tank 4 history with heritage restoration firm

Savani Heritage Conservation’s revenue from operations grew 14.72% to Rs 107.00 crore in FY24 from Rs 93.24 crore in FY23,…

January 22, 2025 11:46 IST

What I found compelling is how the campaign uses storytelling to express this message.

On the spot with Aditya Mhatre, Co-Founder & CPTO, Beacon Premium Story

Honda’s “Unstoppable Dreams” campaign’s message —that failure is a crucial part of success—is something I deeply connect with.

Updated: January 24, 2025 14:18 IST

Perplexity comes after Siri, Alexa with own personal AI assistant: Details

Blogger’s Park: Inflection point

GenAI is bringing a revolution in the field of data analysis. AI tools are able to predict market behaviour, spot…

January 22, 2025 09:44 IST

Coldplay, Coldplay concert, Coldplay Ahmedabad, Coldplay Ahmedabad tickets, how to book Coldplay tickets, Coldplay india concert, Coldplay songs, Coldplay top 5 songs, Coldplay members, Coldplay news, Coldplay infinity tickets

Concert marketing : Making of a showstopper Premium Story

Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the…

Updated: January 24, 2025 14:15 IST

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers…

January 21, 2025 16:11 IST

"In his submission before the court, Mehta highlighted how businesses are capitalising on halal certification across various product categories" (Image: Freepik)

Why should cement, flour be halal-certified? SG Tushar Mehta raises concern in Supreme Court

Solicitor General Tushar Mehta raised concerns in the Supreme Court over the halal certification of non-food products like cement and…

Updated: January 21, 2025 14:53 IST

Tata Group becomes India’s most-valuable brand, surpassing $30-bn milestone

The Group ranks 60th in the global top 100, while preserving its AAA- brand strength rating, said the report, which…

January 21, 2025 13:30 IST

Prime Video and Netflix ruled the Hindi OTT landscape, contributing ten entries to the top 15 list of scripted originals.

Mirzapur S3 is the most-watched series in India, Squid Games S2 becomes the most-watched international original in India: Report

Internationally, Netflix’s Squid Game S2 not only topped the viewership charts in India but also set a record as the…

January 21, 2025 13:06 IST

Aquapeya's visibility skyrocketed when it appeared on Shark Tank India. For many entrepreneurs, the show is simply a platform to secure investment.

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

To the panel of sharks, the founders revealed that the bottles sold at Rs20 and a dealer price of Rs…

January 21, 2025 12:03 IST

The platform supports cross-platform gaming, enabling players to engage seamlessly across devices.

Dirtcube Interactive launches ‘Specter’ to support game developers with backend solutions

Dirtcube Interactive launches Specter, a backend platform for game developers, offering tools for player progression, LiveOps, leaderboards, and more.

January 21, 2025 10:25 IST

The company's new roastery has increased production capacity eightfold with added automated capabilities, which will help store expansion and retail product expansion

Third Wave Coffee to push sales via packaged products Premium Story

CEO Rajat Luthra, who joined from KFC India & Nepal in April last year, says the company is expanding from…

January 21, 2025 09:24 IST

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