Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.
Smart homes are coming to India—But will the 28% penetration be a future triumph or a fancy fad? reveals Redseer report
ITC’s Savlon Swasth India Mission unveils #HandwashFirst campaign The campaign is conceptualised by Ogilvy India May 6, 2022 15:13 IST
Faasos rolls out a new campaign ‘Boring Hata, Faasos Manga’ The campaign has been conceptualised by What’s Your Problem, a Wondrlab company May 6, 2022 15:09 IST
7th Heaven awards its digital mandate to Social Neeti Through its digital efforts, the agency intends to increase the brand visibility of 7th Heaven May 6, 2022 14:54 IST
upGrad ups marketing spends by 130% in FY23; focuses on driving consideration for its courses The company plans to spend an equal amount on both traditional and digital medium Updated: May 9, 2022 15:41 IST
AFTER HOURS: Manvi Sharma, CMO, SaffronStays If quality comes with a brand, I would definitely go for it, says Sharma Updated: May 10, 2022 16:47 IST
Blogger’s Park: ‘Neu’ things in store Tata Neu as a concept might actually work. But the Tata Group needs to keep a few things in mind Updated: May 6, 2022 08:31 IST
Interview: Nadia Chauhan, joint managing director & CMO, Parle Agro ‘Offline retail continues to be our priority’ Updated: May 6, 2022 08:08 IST
Goafest 2022: Mindshare bags agency of the year while Bennett Coleman and Company Limited takes home publisher of the year A total of 15 publisher ABBYs and 87 media ABBYs were awarded May 5, 2022 22:37 IST
MPL launches gaming studio Mayhem Studios The company aims develop AAA titles for India and global markets May 5, 2022 20:57 IST
Galaxy Racer elevates Romeo Misao and Rohin Bhaumik These transitions are in line with the company’s vision to strengthen its focus on the India and South Asia markets May 5, 2022 20:30 IST
Razorpay awards its digital creative mandate to DViO Digital As a part of the mandate, the agency will be responsible for driving educational and marketing content for digital amplification… Updated: May 5, 2022 21:33 IST
Mercer|Mettl name Vineet Singh as chief marketing officer Previously, he was the co-founder and CMO of CopperBridge Media and Appylika May 5, 2022 19:16 IST
Goafest 2022: AAAI unveils new logo AAAI had announced a contest to redesign its logo last month Updated: May 6, 2022 11:56 IST
UK news publisher Reach sees a slump in ad demand amidst Ukraine war Over the past two months the market has experienced reduced advertiser demand and lower average yields May 5, 2022 17:03 IST
Unacademy launches ‘Meri Pehli Academy’ campaign The campaign has been conceptualised by Ogilvy May 5, 2022 16:07 IST
Sony Pictures Networks India bags exclusive media rights for Roland-Garros As part of the collaboration, SPN will broadcast the tennis tournament on its sports channels across India and the subcontinent May 5, 2022 15:56 IST
Archies Limited rolls out a new digital campaign Through this film, the company aims to show that motherhood is a full-time job that deserves to be appreciated by… May 5, 2022 15:54 IST
Philips launches its #TenOnTenYou campaign with Virat Kohli As per the company, the vision for this film is to talk about self-importance and confidence that people need to… May 5, 2022 15:35 IST
