Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
From shampoo sachets to microtransactions in online gaming; how gamers prefer to spend less but frequently Premium Story
EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI Premium Story
ACKO launches campaign ‘Health Insurance ki Subah ho Gayi Mamu’ for its newly introduced ACKO Platinum Health Plan
Dentsu APAC makes several key appointments Sharan Jaswal, Luke Speers, Paul Koppelman are elevated as a part of the Dentsu Asia Pacific team May 9, 2022 13:34 IST
Pine Labs ropes in Ayushmann Khurrana for its new campaign As part of the promotions, Pine Labs has released a multichannel marketing campaign across social media platforms May 9, 2022 13:01 IST
ZEE5 announces content slate of more than 80 titles for 2022 As part of the approach, ZEE5 has announced collaborations with various creative studios and cinematic personalities Updated: May 12, 2022 15:53 IST
Celebrity advertisements rose 8% in IPL 15: Report Among all professions, film actors led brand endorsement with a majority of 47% shares of ad volumes May 9, 2022 10:01 IST
Outdoor advertising: A display of recovery Out-of-home advertising is recovering on the back of new digital capabilities and the return of big spenders Updated: May 9, 2022 08:08 IST
Six steps for digital growth of local businesses More than adverts, videos are great content assets May 8, 2022 16:06 IST
How has affiliate marketing helped brands to grow their business in a uniform manner Affiliate marketing is a significant form to drive and scale sales and generate lucrative online revenue May 8, 2022 10:29 IST
Goafest 2022: TLG India Pvt Ltd bags creative agency of the year award Awards were announced across categories such as video craft, branded content and entertainment, among others May 7, 2022 21:39 IST
Bonn Group ropes in Sonam Bajwa as brand ambassador for its Americana range of biscuits As part of this association, the actress will be seen promoting the Americana biscuit range on several multimedia platforms May 7, 2022 19:52 IST
Understanding the building blocks of India’s blockchain ecosystem The success of local projects such as blockchain scalability platform Polygon and smart wallet Instadapp have both caught the eye… May 7, 2022 16:54 IST
Social media posts to texts, why all parties love the sedition law An analysis by The Indian Express of 14 key sedition cases lodged over the past year shows that governments across… Updated: May 7, 2022 10:55 IST
Goafest 2022: Sony Pictures Network India wins broadcaster of the year A total of 32 broadcaster ABBYs, 19 design and design craft ABBYs, 40 digital and digital craft ABBYs, 31 direct… May 6, 2022 23:20 IST
Online gaming industry opposes 28% tax bracket; demands 18% GST Levying GST on 28% of the entry fee and 115 % surcharge instead of platform fee /gross gaming revenue (GGR)… May 6, 2022 22:04 IST
Rajnigandha Silver Pearls launches a new campaign ‘Forgotten’ The campaign is conceptualised by The Mob Updated: May 6, 2022 21:54 IST
FreshToHome launches #NoShortcuts campaign with Ranveer Singh Additionally, FreshToHome has recently revamped its packaging identity Updated: May 7, 2022 16:20 IST
Bata India launches new campaign ‘Neo Casuals for Neo Leaders’ With the launch, Bata India seeks to upgrade Hush Puppies stores and strengthen its casual portfolio May 6, 2022 19:52 IST
Maggi launches its Mother’s Day campaign featuring Mona Singh The campaign is conceptualised by creative agency McCann Erickson India Pvt. Ltd May 6, 2022 19:14 IST
Yes securities rolls out WizeMumpedia campaign The campaign will be launched in two phases May 6, 2022 18:51 IST
‘Try hiring Americans’: JD Vance’s ‘instructive’ jab at $100k H-1B visa fee lawsuits, ‘immigration fraud’
Sourav Ganguly, Satadru Dutta requested Messi to stay longer at Kolkata stadium, his team denied: Report
