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GoBOLT appoints #ARM Worldwide as their digital AOR As part of the mandate, the company will handle the complete digital portfolio as well as the company’s automation and… By BrandWagon OnlineDecember 27, 2022 11:00 IST
Cadbury Dairy Milk rolls out its #HeartTheHappiness campaign The campaign was conceptualised by Ogilvy India By BrandWagon OnlineDecember 27, 2022 09:50 IST
Task force recommends deeper focus on developing talent in animation, gaming The report has also stated that AVGC accelerators and innovation hubs in academic institutions on the lines of Atal Tinkering… By Anushree BhattacharyyaDecember 27, 2022 04:20 IST
Cashfree Payments partners with Sony Entertainment and Sony LIV for Shark Tank India Season 2 This is its second year of partnering with Shark Tank India as ‘Payments Partner’. By BrandWagon OnlineDecember 26, 2022 18:34 IST
Internshala Trainings undertake brand repositioning with new logo, tagline The new repositioning reaffirms its mission to ensure professional achievements for the users, the company claimed By BrandWagon OnlineDecember 26, 2022 18:03 IST
ICICI Lombard collaborates with ‘Get Some Sun’ featuring Ranveer Singh for its campaign As part of the campaign, Singh will speak about his travel bucket list across geographies globally and share his experiences. By BrandWagon OnlineDecember 26, 2022 16:55 IST
Shyam Steel rolls out its ‘Hamesha Ke Liye Strong’ campaign featuring Virat Kohli and Anushka Sharma The 360-degree campaign will be put across digital platforms as well as news, sports, entertainment, and general entertainment channels (GEC)… By BrandWagon OnlineDecember 26, 2022 16:10 IST
GroupM India elevates Navin Khemka and Sonali Malaviya for EssenceMediacom South Asia Both will work to bring additional specialisations such as e-commerce, addressable content and digital out-of-home (OOH), to the offerings By BrandWagon OnlineDecember 26, 2022 15:19 IST
Viacom18 Sports named as official broadcast partner for fifth edition of Tata Open Maharashtra According to the company, the event will be available on Sports18 – 1 SD, Sports18 – 1 HD and JioCinema. By BrandWagon OnlineDecember 26, 2022 13:53 IST
Statiq awards Grapes with the company’s integrated creative mandate As part of the mandate, the agency will handle the communication strategy, media strategy, creative development, media planning and buying… By BrandWagon OnlineDecember 26, 2022 12:54 IST
Delfrez rolls out its #chickendance ISL campaign The company was the official partner with Kerala Blasters FC earlier this year, it claimed By BrandWagon OnlineDecember 26, 2022 12:01 IST
WebX Integrated Marketing Solutions bags brand communications mandate for Roomskart.com According to the company, the integrated mandate includes website, SEO, SEM, and public relations support By BrandWagon OnlineDecember 26, 2022 10:59 IST
Surbhi Agarwal discusses how Yellow.ai made a dent in the conversational AI market For the company, the major categories include banking, financial services and insurance (BFSI), retail and the utility sectors. By Harshika TripathiUpdated: December 26, 2022 15:14 IST
Pitch season Shark Tank Season 2 sees strong traction among advertisers By Akanksha NagarDecember 26, 2022 09:34 IST
After hours with Mandeep Arora, MD & Co-founder, UBON My team and I are working on artificial intelligence so we can transform the electronic equipment industry. By Banasree PurkayasthaUpdated: December 26, 2022 10:55 IST
A fine line The first thing to remember, gimmicks are not strategy and when misfired, they can actually harm a brand. By Geetika SrivastavaDecember 26, 2022 08:30 IST
Harnessing the power of Bharat’s creator economy A certain charm in a content creator’s authenticity gives them an advantage over celebrities as two-thirds of India’s digitally active… December 25, 2022 17:49 IST
Viacom18 secures an Injunction order against piracy for the upcoming TATA IPL 2023 In a commercial suit filed before the Madras High Court, Viacom18 stated that it secured an injunction order to protect… By BrandWagon OnlineDecember 25, 2022 16:32 IST
