Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Astrotech companies need to add ‘CX’ to their dictionary: The rising concerns of online astrology platforms
73% of Indian brands developing AI guidelines, with 82% seeing clear benefits in AI-driven content creation, reveals Adobe study
Gaming industry left on a tenterhook as the GST council meet date nears following the 28% GST conundrum Premium Story
Blogger’s Park: There’s no going back Marketing changed as brands embraced virtual, mixed realities January 4, 2023 09:00 IST
Interview: Shivam Puri, CEO, Cipla Health ‘Lower prices becoming more relevant in wellness space’ January 4, 2023 08:32 IST
AnyMind Group names Rubeena Singh as Country Manager, India and MENA Rubeena Singh will be responsible for the company’s India and MENA operations from 16 January 2023 onwards January 3, 2023 17:56 IST
Dalmia Cement (Bharat) Limited rolls out ‘DSP Ghar Bhar ke Khushiyaan’ TVC The campaign will be promoted across all marketing channels, the company said. January 3, 2023 17:01 IST
Bandhan Bank launched ‘Jahaan Bandhan, Wahaan Trust’ campaign The marketing campaign will be visible across TV, print, out-of-home (OOH), cinema and digital media Updated: January 3, 2023 16:15 IST
Cult.fit partners with Bare Bones Collective for ‘One More Workout’ campaign The TVC will run till 31 January 2023 and will be amplified on social media handles, YouTube, and the T20… January 3, 2023 15:07 IST
Marico Limited launches new ready-to-eat options Saffola Munchiez Ragi Chips and Saffola Munchiez Roasted Makhana were launched in various flavours Updated: January 3, 2023 13:45 IST
Crosshairs Communication awarded influencer marketing mandate for Seaform As part of the mandate, the company will be responsible for increasing brand awareness and media visibility for Seaform Updated: January 4, 2023 16:38 IST
Kurkure rolls out its ‘Halke Mein Lo’ campaign for launch of Kurkure Playz The campaign was conceptualised by Leo Burnett, and will be brought out through a 360-degree surround campaign, the company said Updated: January 3, 2023 11:04 IST
OTT platform STAGE raises Rs 40 crore in funding The company previously raised Rs 31 crore bringing the total capital raised to Rs 71 crore. January 3, 2023 10:12 IST
Verve Media wins creative mandate for HealthScore The agency will take care of creating brand awareness and strengthening the brand leadership of HealthScore January 3, 2023 09:39 IST
Why digital marketing should be a top priority for small businesses in 2023 This era of digital transformation offers hundreds of thousands of entrepreneurs the opportunity to leverage digital marketing and other key… January 3, 2023 08:30 IST
Disney India announces Marvel’s first-ever online marketplace Previously, the collectables were only accessible to local shoppers via global partner websites January 2, 2023 18:07 IST
Government proposes self-regulation mechanisms for online gaming companies As per the rules, online gaming companies will be covered under the new IT rules that were issued in 2021… January 2, 2023 17:32 IST
E-commerce records 2x growth in sales in 2022 vis-à-vis 2019 Tier-2 cities record major surge in digital festive sales and internet consumption January 2, 2023 16:48 IST
Kimberly Clark rolls out campaign showcasing relaunch of Huggies Complete Comfort The campaign was conceptualised by Ogilvy India. January 2, 2023 15:35 IST
Future Generali India launches OOH LGBTQIA+ campaign towards providing health insurance The campaign is launched on digital and on out-of-home (OOH) platforms in Mumbai, Delhi, Gurugram, Goa and Bangalore Updated: January 2, 2023 16:04 IST
PNB Housing Finance launches New Years brand campaign The campaign video has been released in Hindi, Telegu, Tamil and Kannada. January 2, 2023 13:27 IST
