Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Honasa Consumer Limited onboards Nilesh Kotalwar as senior vice president – online revenue and growth
Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report
Urbn’s Sagar Gwallani on making the company India’s next big power bank brand besides its plan to enter the global market Premium Story
Tennis Australia renews Sony Sports’ exclusive broadcast rights for Australian Open 2023 The renewal means that the broadcaster will hold exclusive TV and digital rights for the global sporting event across the… By BrandWagon OnlineUpdated: December 9, 2022 14:20 IST
Pottery barn ropes in Deepika Padukone for its India expansion According to the company, Padukone will work closely with the brand to co-create a collection. By BrandWagon OnlineDecember 9, 2022 13:03 IST
Fractal Picture, Katara Studios partner to bring our La’eeb for FIFA World Cup 2022 The company made its animated debut alongside music producer RED ONE in the inaugural film ‘Mascot Verse’ By BrandWagon OnlineDecember 9, 2022 12:12 IST
Companies can now decide on ad placement, says Twitter The new controls are part of Twitter’s effort to reassure and lure back advertisers that have pulled ads off the… By ReutersDecember 9, 2022 11:17 IST
Elder Scrolls VI to be exclusively a Microsoft product Microsoft announced its decision to make future Zenimax titles — including Starfield and Redfall, both slated to release in 2023… By BloombergDecember 9, 2022 10:28 IST
Google ad manager outage costs companies holiday advertising The lost revenue for one large news website was thousands of dollars an hour and it was coming during a… By ReutersDecember 9, 2022 09:48 IST
How SuperBottoms has made super inroads in the world of diapers and underwear The company claims to have closed FY22 with net revenue of Rs 40 crore on the back of a net… By Harshika TripathiUpdated: December 13, 2022 14:01 IST
Pocket52 announces its four-year anniversary celebrations According to the company, this will be followed by a ‘birthday freeroll’ on the 13th of December, ‘Pocket Poker Championship’… By BrandWagon OnlineDecember 8, 2022 18:05 IST
iPhone users might have to pay $11 for Twitter Blue, over $7.99 The move was likely a pushback against Apple Inc’s 30% cut on any payments made by users via apps on… By ReutersDecember 8, 2022 16:34 IST
With the looming recession, startup funding sees a drop in 2022: Report The significant drop in funding is attributed to a decline in late-stage investments, which fell by 45% from $29.3 billion… By BrandWagon OnlineDecember 8, 2022 14:40 IST
Shopify Inc eases global payments, partners with Payoneer, PayGlocal, Tazapay The company asserted that the collaboration is aimed at streamlining cross-border commerce for Indian merchants on Shopify By BrandWagon OnlineDecember 8, 2022 13:39 IST
Onsite announces raising $1.5 million in seed funding round The startup empowers small and mid-size construction businesses across 200 cities by standardising the otherwise unorganised construction ecosystem By BrandWagon OnlineDecember 8, 2022 12:46 IST
Boomlet Media strengthens management by onboarding Bhavita Shah, Arastu Thapar According to the company, Shah will manage the company’s operations and activities and Thapar will manage the sales vertical and… By BrandWagon OnlineDecember 8, 2022 11:42 IST
Hold social media platforms accountable: Biden urges Supreme Court In a Supreme Court filing on Wednesday night, the Justice Department argued that social media websites should be held responsible… By BloombergDecember 8, 2022 10:28 IST
Gambling fear surges with the growth of gaming industry But amid growing concern about gambling addiction and gambling-related suicides, the federal government has set up a task force to… By ReutersDecember 8, 2022 09:47 IST
Trends that will drive Indian consumer’s buying pattern in 2023 Marketers have been constantly focussed on identifying the changing ‘need gap’ in the day-to-day lives of consumers. December 8, 2022 08:28 IST
Home Credit India launches ‘Khushiyon Mein Der Kaisi’ campaign It’s a 360-degree campaign which will reach out to consumers in the online and offline world supported by digital AV… By BrandWagon OnlineDecember 7, 2022 17:57 IST
Microsoft announces bringing Call of Duty to Nintendo consoles The agreement will bring the popular first-person shooter series from Activision Blizzard to Nintendo game consoles for the first time. By ReutersDecember 7, 2022 16:58 IST
‘No incremental changes, time for quantum jumps’: PM Modi on India’s growth vision; ‘We’re in a position to…’
Max, Medanta, PSRI among 15,000 hospitals halting cashless services for Bajaj Allianz customers – here’s why
