Page 4 of Brand Wagon

Healthcare booking platforms saw 762 dissolved startups, investment tech saw 579, and internet-first brands saw 817 startups dissolved in 2025. (AI Image made with ChatGPT)

Zepto, dark patterns, industry, CCPA, Quick commerce

Zepto raises $450 million at $7 billion valuation, eyes IPO next year

How India once ‘rejected’ LG because of its name – Lucky Goldstar

21 years, no win: Philips loses Delhi High Court patent battle

HUL brews a new chapter for Bru Gold to reclaim coffee’s crown

Paramount to shut MTV’s music channels as part of $500 million global cost cuts

‘Our differentiator is very simple,’ Ajay Devgn bets on quality as he tests India’s whisky market

iPhone 17 mania in India: Apple balances aspiration, accessibility to grow market share

After Hours with Akash Sinha, CEO & Co-founder, Cashfree Payments

Oyo’s parent Prism checks into premium stays with new brand ‘CheckIn’ ahead of IPO

Lakme Fashion Week: Designer Mahima Mahajan on her Sufi-inspired ‘FANAH’ and journey beyond India

India’s fintech funding dips 17% in 2025, but early-stage startups buck slowdown: Tracxn

I&B ministry asks BARC to include connected TV viewership in audience ratings

Koo cofounder Mayank Bidawatka returns with AI photo-sharing app PicSee

Sugar Cosmetics reports 17.8% drop in FY25 revenue, EBITDA turns negative

IPL ecosystem sees decline in valuation for second consecutive year

How AI is redefining personalisation in India’s digital healthcare ecosystem

Reliance bets on ‘conscious luxury’ with Stella McCartney’s India debut

Advertising

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

1 in 3 Indians chase discounts this Diwali: MiQ

Are vitamin patches the future? Meet the startup that wants you to wear your nutrients

India’s vitamin supplement boom faces an Instagram problem

Hollywood and Bollywood push India to tighten copyright rules for AI

PVR Inox under CCI scanner for continuing virtual digital fee collection

Disney secures $2.2 billion in UK subsidies as Hollywood production declines

Marvel’s new Wolverine for PS5 trailer revels in bloodshed and carnage

NYT Connections September 17, 2025 hints and answers: Here is everything you need to solve the puzzle

Zupee announces entry into India’s eSports sector

BrandWagon AdTalk with Wit & Chai’s Mohit Ghate Premium Story

BrandWagon Adtalk with Moneyview’s Prasanth Naidu Premium Story

How AI, VR, and the Metaverse are revolutionising the fitness industry

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

Hyper-personalisation: The new growth engine for AI-native startups

Xley targets $100 million ARR by 2027, eyes expansion in India, MENA and Australia

Adar Poonawalla leads Bbdders for RCB: Record valuation and IPL 2026 plans

Adar Poonawalla shares cryptic post amid RCB sale speculations, says ‘at the right…’

Adar Poonawalla hints at buying Royal Challengers Bengaluru ahead of IPL 2026. USL puts franchise up for sale with a…

By Shubham Chhabra

October 1, 2025 18:26 IST

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

By Gopika Nair

October 1, 2025 16:27 IST

Beauty, fashion drive nearly half of India’s Rs 60,000 crore festive eCommerce boom

Fashion and apparel came in second with a share of 27.73%. Combined, the two categories drove almost half of revenue…

By BrandWagon Online

October 1, 2025 14:29 IST

‘We stand behind what we did’ American Eagle CEO credits Sydney Sweeney ads for sales turnaround

American Eagle CEO Jay Schottenstein, who personally approved the ads, told the WSJ that he instructed employees not to react…

By BrandWagon Online

October 1, 2025 11:26 IST

Spotify founder Daniel Ek steps aside as CEO, new co-CEOs to take charge from 2026

The company said Gustav Söderström, its chief product and technology officer, and Alex Norström, chief business officer, will take over…

By BrandWagon Online

October 1, 2025 10:28 IST

Blogger’s Park: In India’s crowded D2C market, personalisation becomes a survival strategy

For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on…

By Guest

October 1, 2025 09:42 IST

Why high retention could mean 30% higher fees for Instagram influencers

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content…

By Christina Moniz

October 1, 2025 09:27 IST

RCB sale, Royal Challengers Bengalur Adar Adar Poonawalla

RCB sale talks intensify: Adar Poonawalla reportedly in talks to buy Royal Challengers Bengaluru IPL franchise

The Bengaluru-based IPL team is seeking a one-time payment for the franchise, according to the sources.

By Shubham Chhabra

September 30, 2025 20:18 IST

Diageo to sell Royal Challengers Bangalore, says Lalit Modi – Company responds

Royal Challengers Bengaluru (RCB), fresh off their historic first Indian Premier League (IPL) title, may be headed for a change…

By BrandWagon Online

September 30, 2025 14:50 IST

Swiggy delivers idlis to Shashi Tharoor after his poetic defence of the dish goes viral

On Sunday, Swiggy decided to turn words into action. Delivery personnel and employees showed up at Tharoor’s residence with parcels…

By BrandWagon Online

September 30, 2025 11:39 IST

Amazon Fresh clocks 40% growth in first 48 hours of festive sale, expands to 270 cities

Srikant Sree Ram, director, Amazon Fresh, talks to Ayanti Bera about the interplay between slotted delivery and quick commerce, and…

By Ayanti Bera

September 30, 2025 09:26 IST

YouTube to pay Trump $24.4m in settlement over account suspension

Trump filed similar cases against Meta and X. While Meta agreed to pay $25 million, X agreed to settle the…

By Associated Press

Updated: September 30, 2025 09:33 IST

How California Burrito went from a single kitchen to Rs 196cr pan-India ambitions

Two years later, he returned to Bengaluru with a tortilla press and his savings. Along with friends Dharam Khalsa and…

By BrandWagon Online

September 29, 2025 15:25 IST

ChatGPT gets first major brand campaign, spanning TV, streaming and outdoor

The 30-second spots were created by OpenAI’s in-house team in partnership with Isle of Any, an independent agency led by…

By BrandWagon Online

Updated: September 29, 2025 15:51 IST

H&M shutting shops in Europe to go big in India, but its story is more complicated

In contrast, H&M is expanding in Latin America with two stores in Sao Paulo which were inaugurated in August and…

By BrandWagon Online

September 29, 2025 10:32 IST

After hours with Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement

My weekdays start early, often with a moment of quiet reflection or reading to set the tone for the day.…

By Alokananda Chakraborty

September 29, 2025 10:06 IST

ICC Women’s World Cup 2025: Ad rates surge as India opens against Sri Lanka

The upcoming ICC women’s cricket World Cup looks set to score big on viewership and advertising

By Christina Moniz

September 29, 2025 09:51 IST

Kurkure enters millet segment as PepsiCo eyes health-conscious consumers

Kurkure must preserve its masala-first identity while doffing its hat to India’s millet moment

By Geetika Srivastava

September 29, 2025 09:32 IST