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    1. Business News
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    3. viveka roychowdhury

    Viveka Roychowdhury

    ‘In increasingly crowded markets like India, a recognised and trusted corporate brand is critical’

    After the hiving off of its proprietary pharmaceuticals business, about half of the new Abbott’s business is either direct to…

    By Viveka Roychowdhury
    Updated: December 1, 2014 15:36 IST
    Looking back, moving forward

    Sometimes, the more things change, the more they remain the same. Express Pharma Pulse was launched in December 1994. Change…

    By Viveka Roychowdhury
    Updated: December 1, 2014 15:13 IST
    ‘India can be an innovator as well as a leader in generics’

    Dr Swati Piramal, Vice Chairperson, Piramal Enterprises stresses on the need for new government policies in an interaction with Viveka…

    By Viveka Roychowdhury
    Updated: November 7, 2014 16:56 IST
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