Driving $60 billion of the arguable $800 plus billion global IT business, India with two million IT professionals has certainly…
A repeatedly admired subject in society can be measured in the Emotional Surplus frame as I?d explained in last week?s…
Advertising had poster girls and boys trying to mesmerise people in all-consuming products. Jumping at the opportunity to shift from…
The extreme politeness of the Japanese can bowl you over. As I was getting out of the lift, after some…
Cheery blossoms and high technology, Mount Fuji and dazzling neon lights are all iconic images of Japan, the world?s second-largest…
There?s a difference between aesthetics and visual art. Aesthetics is very difficult to define as it exists in nature and…
This is my 52nd episode in this publication; a year has passed! When editor-in-chief Shekhar Gupta had first asked me…
Why do brands fail to engage the below 30 Digital Zap generation? Making all business decisions today, Compromise and Retro…
Are we ready for the new departure that the 21st century?s digital era is bringing to human society? The innovation…
How can you create an apparel brand that commands premium price and gains the consumer?s high pride of ownership so…
From my struggling artist and stupid NRI stages, I entered the intellectual blah blah period working for global companies. Let?s…
Flying in from Paris to New Delhi airport in the wee hours of a January morning in 1998, I was…
Marketing practices in India generally try to superimpose experiences from Western books. Let me illustrate why I?m convinced that culture…
Idea generation supported by advanced technical skill set creates differentiation excellence for a product or service. This provides tremendous returns…
History has documented different eras that have taken business forward. Technology advancement in the 19th century established the mechanical age,…
A recent study by global market research firm Synovate with 8,000 adults aged over 18 years across 13 countries?Australia, Brazil,…
Last December I had written about how India?s three generations: the Retro and Compromise generations seem to have connived with…
Business across the world operates in the paradigm of either catering to demand or leading the market with value. A…
