Delicate, subtle and unstated desires hide behind a woman?s logical mind. Women sway all purchase verdicts, and multiple subliminal dimensions…
Fashion means exuberance, newness, getting away from boredom, making customers dream, shocking society.
Every Moment Operating Discipline that I wrote about last week hints at how a mechanical procedure drilled into employees, when…
Every moment operating discipline, that?s EMOD, a factor urgently required in India?s business domain.
On the first mobile phone ring, she disappointed someone matter-of-factly, ?I?m travelling on work, I can?t meet you.? Luckily, she…
Being a reverse wave, a trend stuns people, creates discomfort in society. It forms as a distinct character in the…
Spot and ride societal trends, read them in latent perspective, and your organisation will automatically experience transformation towards growth.
After finishing a daylong corporate meeting in Chennai, I went to Marina beach to breathe the cool evening breeze. Suddenly,…
The shopper?s mind and eye are always in a Yes/No mental wrestle. Have I made the right choice? Is the…
Arithmetical number crunching in business always has limitations.
New age urban women Zappers below 30 years are truly liberated. With terrific command, they drive societal trends, harbour no…
Sexual harassment was probably unknown when monarchs reigned with all-pervading command. Emperors, kings, feudal lords womanised to their libido-fill.
Do you have the grit, gumption and decision making capacity to tackle ambiguous situations in an enterprise? If you can…
Choice. That?s what the free economy and competition gives the masses. What she/he likes today could be totally divergent tomorrow.
Panchayat election was the league match, Parliament election the quarter finals, municipal election the semi-finals, and the final assembly election…
The so-called customer care service of one of India ?s largest mobile phone operators regularly calls me, and then asks,…
Make no mistake! The PUB Reflex is not about emptying jarfuls of draught beer down your gullet in a pub.
When you buy Pantene shampoo, you as a consumer don?t care about P&G?s enterprise culture, who does its R&D, marketing,…
