The TV ad opens with two executives waiting at the lunch counter. When their turn comes, they ask the man…
For one of India’s oldest general entertainment channel, Zee TV, being number one is important. But getting there will not…
If you were to take stock of the various marketing campaigns unleashed in India during the just concluded FIFA World…
Let me begin by saying that in my view, the performance of Indian agencies at Cannes is not the barometer…
LG Electronics India will invest $300 million over the next three years and foray into new product categories, as it…
As Hollywood movie channel HBO completes a decade in India, the channel has lined up a series of original productions….
The Godrej Group has been repeatedly in the news in recent months for its many acquisitions and aggressive expansion strategy.…
During the third season of the Indian Premier League or IPL, millions of viewers across India were enticed with the…
The dust kicked up by Goafest 2010 hasn’t settled down yet. Nonetheless, the much-admired Prathap Suthan, who is the…
Colleagues dropping in unannounced? Youngsters chilling out at the local mall? Kids wanting to kill those hunger pangs on a…
India contributes 5 percent to the total revenues of the Japanese electronics giant Sony Corp. Nonetheless, India is…
Virgin Mobile has recently roped in actors Ranbir Kapoor and Genelia D?Souza as brand ambassadors and has also introduced GSM…
Next time you are watching television and the ubiquitous ads come by, just count how many of the products advertised…
Fast food chain McDonald?s India is eying aggressive growth this year. The company will be spending Rs 100 crore this…
Five years ago, the only place where you were most likely to spot a luxury car was a five-star hotel.…
Inside Nestl? India’s head office in Gurgaon is a sort of a model kitchen. Coloured bright yellow with hues of…
Even as Nestle India celebrates 25 years of its iconic brand Maggi, it is not willing to rest on its…
HDFC Standard Life Insurance Company is the associate sponsor of Indian Premier League …
