It might look like that the western world is introducing the concept of luxury over here, but Ivan Coste-Maniere, professor…
About a month back, Anand Mahindra, vice-chairman and managing director of automobile maker Mahindra & Mahindra, received a tweet from…
Public broadcaster Prasar Bharati has big plans for its television channel Doordarshan which will air the Commonwealth Games next month…
As people become the creators, owners and distributors of content, and new media zooms past traditional media, the trick is…
Taj Television India, owned by Zee Entertainment Enterprises Ltd, has launched Ten Cricket, a dedicated cricket-only channel. It enters a…
While consumer electronics companies worldwide were struggling to keep out of the red during the recession of 2008, two Korean…
Two Scooty Pep+s zip past other vehicles on a city road and halt at a red light. The very next…
Maruti has rolled out three TV commercials in this campaign which focus are hinged on the importance Indians attach to…
While in university, she worked part time in the advertising and communications department of S Kumars Nationwide Ltd owned by…
I work with various functions and am not essentially restricted to my work in business development. Since inception, it?s been…
India’s largest coffee chain Cafe Coffee Day is on an expansion spree not just in India but globally…
Just two months back when the FIFA World Cup fever had reached its peak, loyal fans could be seen sporting…
There are two ads in this series. While one attempts to define ?can?t?, the other defines the people who say…
Hirteen years ago it started a revolution. And today it is on the threshold of another.
The ad begins with a banker receiving a sermon from his child’s school teacher on how the kid needs to…
Levi?s, Whirlpool, LG, Samsung, Reebok… the list goes on.
After a decade of operations in India, Toyota is all set to embark on an exciting phase of its journey…
The TV ad opens with a monkey faced Madaari or animal handler with a stick trying to make someone come…
