Grey Marketing

Recall that eminently hummable jingle from a Bajaj bulb commercial, Jab Main chotta baccha tha?? Nothing great about it, except…

Paint Gets Polish

Did you kiss goodbye to your single-colour walls this Diwali? And did you check out Asian Paints wall fashion series,…

Clear Channel

The idea is really very simple. Get a young customer to buy your brand at a 40-50% price cut and…

By invitation only

The slick, hardbound black catalogue bears just two gold-embossed words?Club Italia. In a much smaller font, the subtext reads: by…

Tilted on its Axis

What?s in a name? Well, everything if it happens to be a 13-year old financial services brand, boasting a customer…