The Board of Control for Cricket in India is determined to cash in on the success of the Indian Premier…
In the last few years as more than 400 television channels started beaming into Indian homes, making selection of the…
Seeking to establish an emotional connect with its customers, Essel Group owned direct-to-home service DishTV has gone for a brand…
Star Television that owns channels like Star Plus and several channels in genres including news, movies and regional entertainment, is…
It seems the recent spurt in cricket has compelled advertisers to device newer methods of monetisation. One such idea, which…
Colors was the eleventh entrant into a market space that was already over-crowded and extremely competitive. Not only that, the…
Starcom MediaVest Group, the brand communications arm of Paris-based Publicis Groupe, which is one of the world?s top marketing services…
Turner International India, part of the world?s largest media conglomerate $47-billion Time Warner Corp, is in an advanced stage of…
Frito Lay, the makers of popular snack brands such as Lays, Kukure, and Aliva, is giving its fans a chance…
Lastminuteinventory.com, the online media exchange launched by Dentsu India, part of $ 20 billion Tokyo-based marketing communications group Dentsu Inc,…
In an article in the November issue of The Wisden Cricketer magazine, the chief executive of the Professional Cricketers Association…
It seems direct-to-home operators have decoded the method to capture high volumes, which will lead to faster break even period…
The success of Shah Rukh Khan-starrer Rab Ne Bana Di Jodi has come as a shot in the arm for…
The direct-to-home industry is becoming a key revenue stream for filmmakers. This, since with the growth in the subscriber base…
Direct-to-home players consider the reduction in Central Value Added Tax from 14% to 10% as part of the stimulus package…
The slump in occupancy levels of cinemas following the carnage in Mumbai continues, even as six new films were released…
The direct-to-home space, which has so far been witnessing a price war owing to stiff competition, will soon see prices…
The entertainment industry is expected to be hit hard by the aftermath of the terror attack in Mumbai. While film…
