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    1. Business News
    2. Authors
    3. pallabi dey purkayastha

    Pallabi Dey Purkayastha

    "Our goal is to establish Indriya among the top three players in the organised jewellery industry," Kohli commented.
    Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants

    In this interview, Kohli talks to Pallabi Dey Purkayastha about what it takes to stand out in a rapidly crowding…

    By Pallabi Dey Purkayastha
    January 2, 2025 15:37 IST
    Wit and surprise work better than shock and awe, says Ajimon Francis, managing director, Brand Finance India.
    Controversial advertising: When brands cross the line in shock-and-awe campaigns Premium Story

    Just weeks earlier, Zomato CEO Deepinder Goyal stirred controversy with a job ad for Chief of Staff, unapologetically advertising that…

    By Pallabi Dey Purkayastha
    December 18, 2024 10:02 IST
    From innovative AI tools to integrated campaigns across channels, FCB Kinnect sets new benchmarks in advertising excellence.
    FCB Kinnect leverages data-driven creativity to achieve 38% growth in 2024 Premium Story

    ‘Clients want a one-stop shop for creative solutions across platforms’

    By Pallabi Dey Purkayastha
    December 11, 2024 09:04 IST
    Maron 5 in Mumbai: Adam Levine's sweet gesture for a fan gives her a lifetime of memories.
    Maron 5 in Mumbai: Adam Levine’s sweet gesture for a fan gives her a lifetime of memories | PICS  

    Maroon 5’s lead vocalist Adam Levine, during his debut live performance in Mumbai, called a fan on stage and made…

    By Pallabi Dey Purkayastha
    Updated: December 5, 2024 17:41 IST
    maroon 5 india tour, maroon 5 mumbai concert, lifestyle, entertainment
    Maroon 5 in Mumbai: Adam Levine and group give Mumbaikars ‘one more night’ to remember

    Adam Levine and his Maroon 5 teammates came on stage at 8:10 at night and performed their set for one-and-a-half…

    By Pallabi Dey Purkayastha
    December 4, 2024 14:37 IST
    MAROON 5 IN INDIA
    Maroon 5 in Mumbai: 6 must-hear songs Adam Levine will sing live

    Maroon 5 has the biggest catalog of global hits in the history of pop-rock bands. From Sugar and Girls Like…

    By Pallabi Dey Purkayastha
    Updated: December 3, 2024 16:20 IST
    Mr Beast with his product line.
    Influencers turn entrepreneurs: The rise of creator-led brands in India’s digital economy Premium Story

    Why are Indian creators finding it difficult to replicate the success of global creator-brand owners like MrBeast and Logan Paul?

    By Pallabi Dey Purkayastha
    December 2, 2024 08:31 IST
    From DIY biryanis to global delicacies, meal kits in India are cooking up convenience and creativity for time-strapped urbanites.
    Are meal kits the future of cooking in India? Premium Story

    Are ready-to-assemble meals just a fad or a market in the making?

    By Pallabi Dey Purkayastha
    November 25, 2024 08:42 IST
    Emilia Pérez Movie Review
    Emilia Pérez Movie Review: Selena Gomez, Zoe Saldaña & Karla Sofía Gascón are sassy, chassy, and brassy

    In essence, Emilia Pérez, is an earnest effort—a plea of some sort—towards its viewers, as if to whisper in your…

    By Pallabi Dey Purkayastha
    November 5, 2024 14:47 IST
    Entertainment, The Room Next Door, Movie review, MAMI Mumbai Film Festival 2024, Movie
    Almodóvar turns Tilda Swinton, Julianne Moore into agents of happiness

    The film resonates not only for the lessons it subtly imparts on life and relationships but also for the terrific…

    By Pallabi Dey Purkayastha
    Updated: October 28, 2024 18:10 IST
    Agoda taps into India's growing digital ecosystem and travel market, offering localized services, seamless travel planning, and eco-friendly collaborations like its partnership with Goa Tourism
    Interview: Krishna Rathi, Senior Country Director, Indian subcontinent & Maldives, Agoda Premium Story

    Agoda aims to strengthen its foothold in India with hyper-local partnerships, digital innovations, and a commitment to sustainable travel.

    By Pallabi Dey Purkayastha
    Updated: October 28, 2024 15:16 IST
    Shifting into higher gear
    MG Motor’s new “Select” showrooms target millennials and Gen Z, aiming to redefine luxury car buying in India Premium Story

    Customer experience has replaced hardware engineering on MG’s calling card in India

    By Pallabi Dey Purkayastha
    October 21, 2024 08:47 IST
    The Room Next Door review: Almodóvar turns Tilda Swinton, Julianne Moore into agents of happiness
    The Room Next Door review: Almodóvar turns Tilda Swinton, Julianne Moore into agents of happiness

    Spanish director Pedro Almodóvar’s The Room Next Door is a hilarious take, albeit dark, on the seriousness of death and…

    By Pallabi Dey Purkayastha
    October 20, 2024 21:09 IST
    Pocket FM, Jobs, Career, FM, Audio entertainment
    Pocket FM lays off 50 employees

    Pocket FM reduces workforce, fires 50 employees across various functions globally

    By Pallabi Dey Purkayastha
    October 12, 2024 09:48 IST
    E-commerce brands like Flipkart, Myntra, and Meesho pull out all the stops during festive season sales, leveraging creative ads, Bollywood endorsements, and influencer marketing to attract shoppers.
    Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

    E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

    By Pallabi Dey Purkayastha
    October 9, 2024 08:53 IST
    Uber's latest ad featuring Jackie Shroff and Tiger Shroff taps into cross-generational insights, highlighting how convenience can bridge the gap between generations.
    Uber is looking to engage an older consumer segment Premium Story

    Uber shifts gears, targeting older consumers with its new cross-generational campaign.

    By Pallabi Dey Purkayastha
    October 7, 2024 08:49 IST
    Analysts say, while most brands are moving towards premiumisation, there is still a large market that is upgrading from unbranded to branded products. (Image Credits: Max)
    Max Fashion unveils festive campaign with Kalki Koechlin, accelerates expansion Premium Story

    Look at the opportunity. India’s value retail market, excluding food and grocery, is set to touch $170 billion by 2026,…

    By Pallabi Dey Purkayastha
    September 30, 2024 09:17 IST
    Tanishq and De Beers collaborate to educate consumers about natural diamonds in response to the rising demand for lab-grown alternatives.
    Tanishq and de beers team up to educate consumers on natural diamonds amid rising lab-grown demand Premium Story

    Tanishq and De Beers are gearing up to tackle the growing threat of lab-grown diamonds

    By Pallabi Dey Purkayastha
    Updated: September 23, 2024 14:19 IST
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    PM Modi, Narendra Modi, Neeraj Chopra, Neeraj Chopra wife, Himani Mor

    PM Modi meets Neeraj Chopra, wife Himani Mor in Delhi. Here’s what we know

    South Western Railway, Southern Railway

    South Western Railway announces partial and full train cancellations due to line and power block

    Forget Nvidia: Why investors are flooding into China’s ‘protected’ chip market

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    Tata Motors Finance pays Rs 32 lakh to settle SEBI probe on NCD Issuances

    Air Quality Index in Delhi was recorded as 'hazardous' on Tuesday morning --- significantly impairing visibility and affecting residents.

    Delhi to continue ‘no PUC, no fuel’ policy even after GRAP IV curbs lift – What we know

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