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    1. Business News
    2. Authors
    3. lalithasrinivasan

    Lalitha Srinivasan

    Ad agencies beef up initiatives to retain talent, tackle high attrition

    In a bid to attract and retain talent, Indian advertising agencies are beefing up their talent management strategy with initiatives

    By Lalitha Srinivasan
    October 24, 2014 20:32 IST
    E-commerce to ads, PepsiCo, Coca-Cola set to woo consumers

    PepsiCo India plans to launch new price packs.

    By Lalitha Srinivasan
    October 18, 2014 02:57 IST
    Want to ensure Lakme remains an aspirational brand: Purnima Lamba, Head, Innovation, Lakme

    Lakme Lever, a subsidiary of FMCG major Hindustan Unilever…

    By Lalitha Srinivasan
    October 4, 2014 02:34 IST
    Working on distribution network to expand presence across the country: Nitish Kapoor, MD, Reckitt Benckiser India

    Reckitt Benckiser India is betting big on its strategy to fight…

    By Lalitha Srinivasan
    October 3, 2014 02:26 IST
    Agencies beefing up digital wing ops to meet growing online ad demand

    To meet the growing online advertising demand, Indian advertising agencies are scaling up…

    By Lalitha Srinivasan
    September 15, 2014 00:04 IST
    We are bolstering premium category, eyeing gourmet

    With sales revenue of R6,829 crore in FY14, Britannia Industries (BIL) is planning

    By Lalitha Srinivasan
    September 12, 2014 02:42 IST
    New price points, unique flavours: Snack makers keeping it crisp

    To maintain its leadership in the Rs 12,000-crore branded snacks sector…

    By Lalitha Srinivasan
    September 6, 2014 01:06 IST
    Godrej?s FMCG strategy to get Nisaba makeover

    Executive director of Godrej Consumer Products (GCPL) Nisaba Godrej is fine-tuning…

    By Lalitha Srinivasan
    August 28, 2014 01:38 IST
    Tata-Pepsi joint venture set to enter sparkling water business

    NourishCo Beverages, a joint venture between Tata Global Beverages (TGBL) and PepsiCo India Holdings, will enter the sparkling water (carbonated)…

    By Lalitha Srinivasan
    August 20, 2014 00:50 IST
    We are expanding capacity at Baddi, Hardwar plants: Vineet Agrawal

    With a sales turnover of R5,021 crore in FY14, Wipro Consumer Care & Lighting (WCCL), part of Wipro Enterprise, is…

    By Lalitha Srinivasan
    August 9, 2014 01:04 IST
    Coca-Cola raises prices for all cola brands in India

    Following 5% increase in excise for cola drinks in Budget, retail prices of Coca-Cola, Spriite…

    By Lalitha Srinivasan
    August 7, 2014 01:58 IST
    Godrej Consumer bets on sales initiatives to boost growth

    To synergise operations, GCPL has also kicked off its cross-selling operations.

    By Lalitha Srinivasan
    August 4, 2014 01:18 IST
    Our aim is to get into L?Oreal?s top-five club of markets by 2020: Dinesh Dayal

    After acquiring Mumbai-based Cheryl?s Cosmeceuticals last year, L?Oreal India…

    By Lalitha Srinivasan
    July 22, 2014 00:58 IST
    Enhanced-water sector set for action as Danone ups the ante in brand-building

    As Danone India, part of the French multinational group Danone, is drawing up brand-building plans to promote its fortified water…

    By Lalitha Srinivasan
    July 16, 2014 00:03 IST
    ITC, Dabur, Marico, Bisleri board e-commerce bus to augment sales

    ITC Foods is planning to sell its premium offerings through online channels in next few months.

    By Lalitha Srinivasan
    June 28, 2014 08:20 IST
    FMCg firms board e-commerce bus to augment sales

    FMCG firms are jumping on to the e-commerce bandwagon to retail their products. While Marico is putting in place plans…

    By Lalitha Srinivasan
    June 28, 2014 02:25 IST
    ITC to focus on premium personal care products, packaged food for more profits

    With net sales of R34,984 crore for FY 2013-14, ITC, the maker of Sunfeast biscuits and Fiama Di Wills soaps,…

    By Lalitha Srinivasan
    June 21, 2014 02:05 IST
    We are keenly looking for acquisitions

    Advertising agency Leo Burnett India, part of the Paris-based Publicis Groupe, is looking to acquire agencies

    By Lalitha Srinivasan
    June 12, 2014 00:24 IST
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