• English
  • தமிழ்
  • বাংলা
  • മലയാളം
  • ગુજરાતી
  • हिंदी
  • मराठी
  • Business
  • बिज़नेस

The Financial Express

  • Whatsapp Whatsapp Link
  • Facebook Facebook Link
  • Twitter Twitter Link
  • Linkedin Linkedin Link
Google News Follow
Watchlist
  • Home
  • Business
  • Markets
  • Market Stats
  • IPO
  • Mutual Funds
  • Money
  • India News
  • FE HINDI
  • Tech
  • US News
  • Shorts
  • ePaper
  • Stop. Think. Verify.
  • Defence Stocks
  • Mutual Funds Screener
  • Breakout Stocks
  • Mid Cap Funds
  • Upcoming IPOs
  • Dubai Gold Rate
  • Stock Insights
  • Latest News
  • Gold Rates India
  • Nifty 50-Sensex Performance
    Switch to Hindi Edition
    • Home
    • Market
      • Stock Insights
      • Cryptocurrency
      • IPO News
      • Stock Market Quotes
      • Indices
      • Nifty 50
      • Sensex
      • Top Gainers
      • Top Losers
      • IPO Stats
    • Market Dashboard
    • Commodities
      • Gold Rate in India
      • Silver Rate in India
      • Petrol Rate in India
      • Diesel Rate in India
    • Opportunity Abroad
    • Money
      • Insurance
      • Income Tax
      • Mutual Funds News
      • MF Screener
    • Economy
    • Business
      • Brand Wagon
      • SME
      • Defence
      • Healthcare
    • Industry
      • Banking & Finance
    • India News
    • World News
    • Trending News
    • Jobs-Career
    • Infrastructure
      • Railways
      • Aviation
      • Roadways
    • Auto
    • Life
      • Lifestyle
      • Entertainment
      • Technology
      • Travel & Tourism
      • Science
    • Sports
    • Opinion
    • Multimedia
      • Photos
      • Web Stories
    • Events
    • ePaper
    • Today’s Paper
    • About us
    • PRIVACY POLICY
    • TERMS AND CONDITIONS
    • Contact Us

    1. Business News
    2. Authors
    3. harshika.tripathi

    Harshika Tripathi

    Introduction

    Harshika covers Media, Advertising, Marketing and Gaming for the Financial Express. Her interests include reading about policy and governance. For any tips or queries, drop a mail at harshika.tripathi@financialexpress.comRead More

    Author's image
    Harshika covers Media, Advertising, Marketing and Gaming for the Financial Express. Her interests include reading about policy and governance. For any tips or queries, drop a mail at harshika.tripathi@financialexpress.com
    Author's image
    By Harshika Tripathi
    Aditi Murarka Agrawal, co-founder, Nestasia, looks to enter the US marketplace
    Nestasia end FY22 with net revenue of Rs 21.8 crore; plans to roll out first offline store this March

    With the roll of its store the company plans to spend on traditional marketing channels.

    By Harshika Tripathi
    February 13, 2023 09:47 IST
    Chai pe charcha
    Chai Pe Charcha with Brandwagon

    Ajay Singhania, MD & CEO – EPACK Durable Private Limited (EDPL), talks to BrandWagon Online about his weekends, favourite vacation…

    By Harshika Tripathi
    February 12, 2023 13:26 IST
    Omnichannel approach helps brands in getting faster customer feedback in today’s digital era.
    BrandWagon Ad Talk with Burger Singh’s Rahul Seth

    Seth opines that businesses should avoid being too pushy or sales-oriented in their marketing efforts, as consumers are still recovering…

    By Harshika Tripathi
    February 11, 2023 12:28 IST
    Gaurav Agarwal, co-founder, Gamezop, talked about how the company utilises its advertising model
    Gamezop’s Gaurav Agarwal divulges its plans for expansion and revenue

    The company clocked a net revenue of Rs 23.5 crore, with a net profit of Rs 3.86 crore in FY21

    By Harshika Tripathi
    February 10, 2023 09:27 IST
    Satish Panchani, Director, Fabcurate Private Limited, expands on company plans
    Fabcurate’s net loss widens 5x to Rs 34.75 lakh in FY22; targets small fashion designers, boutique owners

    The company aims to increase net revenue by 20-25% in FY24

    By Harshika Tripathi
    Updated: February 7, 2023 09:37 IST
    Yulia Aslamova, head of Asia, DRIM, elaborates on the company’s plans to ride the recession wave
    How DRIM plans to navigate influencer marketing with the upcoming recession

    Celebrity influencers or influencers with a large audience will become very expensive for brands that will shift to performance marketing

    By Harshika Tripathi
    February 6, 2023 09:30 IST
    Madhav | realme
    Chai Pe Charcha with Brandwagon

    Madhav Sheth, realme  CEO, realme India, VP, realme and President, realme International Business Group, talks to BrandWagon Online about his…

    By Harshika Tripathi
    Updated: February 5, 2023 12:57 IST
    Omnichannel presence has become more important with brands aiming for greater online visibility.
    BrandWagon Ad Talk with Godrej & Boyce’s, Mehernosh Pithawalla

    With competition growing fierce, marketing will revolve more around listening to the consumers and responding to their needs.

    By Harshika Tripathi
    February 4, 2023 13:14 IST
    Ustraa | revenue | men's grooming | personal care brand | Rahul Anand |
    Ustraa’s Rahul Anand aims to break-even next fiscal; plans to clock net revenue of Rs 250 crore in FY24

    Ustraa claims that the recession will not adversely affect its category

    By Harshika Tripathi
    February 3, 2023 09:13 IST
    online gaming | gaming tax | online gaming tax | gaming industry | online gaming sector | union budget | budget 2023
    Union Budget 2023 | Online gaming players show positive response to taxation changes

    FM Sitharaman said that the government has removed the minimum threshold of Rs 10,000 for tax deducted at source (TDS)

    By Harshika Tripathi
    February 2, 2023 10:38 IST
    online gaming | gaming | mobile gaming | 5G | mobile games
    Budget 2023 | Online gaming companies react to Union Budget 2023

    An upsurge in mobile phone production has been the impetus for the boom of the Esports industry in India

    By Harshika Tripathi
    February 2, 2023 09:45 IST
    Awign | gig working | union budget | finance minister | budget 2023 | expectation
    Awign expects gig work to be formalised under labour laws during Union Budget

    The company clocked a net revenue of Rs 62 crore and saw a 368.32% increase in net revenue in F22…

    By Harshika Tripathi
    January 31, 2023 09:02 IST
    JB
    BrandWagon AdTalk with Jajabor Brand Consultancy’s Upasna Dash

    Digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones.

    By Harshika Tripathi
    January 29, 2023 12:36 IST
    For me, weekends are best spent with my family.
    Chai Pe Charcha with BrandWagon

    I truly believe that one must look back to have a clear view of the future.

    By Harshika Tripathi
    January 28, 2023 13:12 IST
    Krutika Lal, co-founder and chief marketing officer (CMO), Aretto, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and more
    BrandWagon Ad Talk with Aretto’s Krutika Lal

    Launching a brand has become more accessible and cost-effective due to the prevalence of digital marketing channels and e-commerce platforms

    By Harshika Tripathi
    January 22, 2023 13:21 IST
    Chai pe Charcha
    Chai Pe Charcha with BrandWagon

    Weekends are the time to spend with family and create content.

    By Harshika Tripathi
    January 21, 2023 18:30 IST
    Budget 2023| Union Budget 2023 | Budget 2023 Expectations | Startups Expectations |
    Union Budget 2023: Here’s what start-ups expect from FinMin

    Budget Expectations 2023: Start-ups from various industries discuss expectations from Budget 2023-24

    By Harshika Tripathi
    January 19, 2023 08:30 IST
    Anchor by Panasonic Life Solutions India launched an interesting marketing campaign where we engaged with the audience by using witty content
    BrandWagon Ad Talk with Panasonic life Solutions’ Pradeep N. Dutta

    We only remember the iconic campaigns as they break through the clutter.

    By Harshika Tripathi
    January 15, 2023 13:57 IST
    • 1
    • 2
    • …
    • 4
    • Next

    Latest News

    PMGKAY, agriculture, farmers, farming, economy, NFSA

    Rural consumption growth outpaced urban in last decade

    F-1 visa. H-1B visa

    H-1B revoked and F-1 status auto-terminated, applicant says ‘I don’t know if…’

    Revamped Interest Subvention Scheme to Target MSME Exporters with 3% Subsidy Amid US Tariffs.

    Credit cover scheme for MSMEs to be compact, likely by Q4

    Kerala unveils Vision 2031 document to make state industrial and innovation hub

    Viral Video Shows CMO Allegedly Dumping Garbage Inside Former BJP Leader's House During Diwali Cleaning Inspection. (Screenshots from video)

    ‘Inka kachra inke ghar mein dalo’: Harpalpur CMO allegedly orders to throw garbage in BJP leader’s house – Watch video

    Top Categories
    • Market
    • India News
    • Stock Insights
    • Money
    • Opportunities Abroad
    • World News
    • Latest News
    • Hindi
    • Technology
    • ITR Guide
    • Money Insights
    Stock Screeners
    • Stock Screener
    • Break Out Stocks
    • Defence Stocks
    • Consistently Growing Stocks
    • Low Price Blue Chip Stocks
    Top NSE/BSE Companies Share Price
    • Tata Motors share price
    • Tata Steel share price
    • State Bank Of India share price
    • HDFC Bank share price
    • Infosys share price
    • ITC share price
    • Wipro share price
    • NTPC share price
    • ongc share price
    • Adani Enterprises share price
    • Adani Ports and Special Economic Zone share price
    • Bharat Petroleum Corporation share price
    • Coal India share price
    • Bajaj Finance share price
    • ICICI Bank share price
    • Titan Company share price
    • Larsen & Toubro share price
    • Power Grid Corporation Of India share price
    • Asian Paints share price
    Gold Price in Top Metro Cities
    • Gold Rate Today
    • Gold Rate in Dubai
    • Gold Rate in Chennai
    • Gold Rate in Kerala
    • Gold Rate in Hyderabad
    • Gold Rate in Bangalore
    • Gold Rate in Mumbai
    • Gold Rate in Noida
    • Gold Price in Delhi
    • Gold Price in Ahmedabad
    • Gold Price in Kolkata
    Latest News
    • RBL Bank in talks to onboard Zerodha’s 160 million broking clients
    • Chhath Puja 2025 calendar: Exact date and puja timings for all days – Nahay Khay, Kharna, Sandhya and Usha Arghya
    • Cipla to sell Eli Lilly’s weight-loss drug as Yurpeak in India
    • ‘I’m not the same person’: Woman reflects on 5 years in London after returning to India, says ‘I’m carrying pieces of…’
    • India Inc’s revenue grows up to 6% in Q2 FY26, margins shrink amid cost pressures: Crisil
    Follow Us
    • Facebook Facebook Link
    • Twitter Twitter Link
    • Linkedin Linkedin Link
    Download Apps
    • Play_stor Play_stor Link
    • Apple_stor Apple_stor Link
    Express Group
    • INDIAN EXPRESS GROUP
    • The Indian Express
    • Loksatta
    • Jansatta
    • Inuth
    • Ramnath Goenka Awards
    • IE Tamil
    • IE Malayalam
    • IE Bangla
    • IE Gujarati
    • IE Education
    • This website follows the DNPA’s code of conduct
    Quick Links
    • T&C
    • Privacy Policy
    • CONTACT US
    • About Us
    Copyright © 2025 The Indian Express [P] Ltd. All Rights Reserved
    Market Pulse