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    1. Business News
    2. Authors
    3. geetika srivastava

    Geetika Srivastava

    Age of privacy
    A balancing act?

    Experts weigh in on Google’s move to retain third-party cookies in Chrome

    By Geetika Srivastava
    July 29, 2024 08:24 IST
    industry
    ‘Indian customers want flexibility over which benefits they would like to use’

    Interview: Abhinav Agarwal, director & head of Prime, Amazon India

    By Geetika Srivastava
    July 27, 2024 00:30 IST
    Parle
    Parle, Britannia top consumer choices

    Ramakrishnan said the biggest challenge for brands is the smaller attention window of consumers.

    By Geetika Srivastava
    July 26, 2024 03:20 IST
    After hours with Ankit Agrawal, CEO and founder, InsuranceDekho

    Embracing a strong religious mindset, I devote 30 minutes daily to meditative chanting of ‘Om’. Rather than avoiding stress

    By Geetika Srivastava
    July 22, 2024 08:58 IST
    Last year alone, Amazon estimates that Prime members saved a combined Rs 300 crore. (Image Credit: Amazon)
    450-plus brands expected to launch new products during Amazon’s Prime Day

    Prime Day is Amazon’s annual deal event held exclusively for Prime members

    By Geetika Srivastava
    July 16, 2024 08:26 IST
    Currently, deciphering the nutritional value of a food item from its packaging can feel like navigating a labyrinth. (Image Credits: Freepik)
    Clean & clear

    Transparency will be the biggest change brought about by the new labelling norms

    By Geetika Srivastava
    July 15, 2024 08:25 IST
    Imitate & sink (Image: PR Handout)
    Be original

    Koo’s demise points to the failings of a growing number of “me too” brands

    By Geetika Srivastava
    July 12, 2024 08:30 IST
    Shifting gears (Image: PR Handout)
    From clicks to conversions

    How YouTube Premium must tailor its pitch for India

    By Geetika Srivastava
    July 8, 2024 08:30 IST
    quick commerce, food delivery, consumers, grocery, food delivery platform, discounts, Blinkit, Zepto, Zomato, delivery time, drone delivery
    Dining out, food delivery market to hit Rs 10 trillion by 2030

    The report, titled ‘How India Eats’, said penetration of online food delivery has steadily increased, rising from 8% to 12%…

    By Geetika Srivastava
    July 4, 2024 02:10 IST
    Amongst new-age brands in India, I absolutely adore what PHOOL has done
    After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers

    I have been forever enamoured by the Amazon logo, how a simple thought that they sell everything from A to…

    By Geetika Srivastava
    July 1, 2024 08:41 IST
    With a brand value of $28.6 billion, Tata Group is India’s most-valuable brand for the 15th consecutive year (Image:LinkedIn)
    Tata named India’s most-valuable brand 15 years in a row

    Tata Group’s Taj, with a valuation of $545 million, has been recognised by the 2024 Brand Finance report as India’s…

    By Geetika Srivastava
    June 27, 2024 10:15 IST
    Offence is the best defence Dominos
    Offence is the best defence

    Domino’s is refusing to rest on its laurels

    By Geetika Srivastava
    June 24, 2024 09:45 IST
    Brand integration (Image: PR Handout)
    New flight path

    What Air India needs to do to live up to the Vistara promise

    By Viveat Susan Pinto
    June 21, 2024 09:30 IST
    Experts point out the differentiated offering is in contrast to the offerings of other retailers such as V-Mart, Style Bazaar, City Kart, and V2 Retail (Image: Freepik)
    Fast fashion trendsetter

    Zudio‘s designs give it an edge

    By Geetika Srivastava
    June 20, 2024 08:30 IST
    Growing influence Growing influence
    Riding on star power

    Amazon has sharpened focus on creator partnerships

    By Geetika Srivastava
    June 14, 2024 08:53 IST
    What interests me the most about this campaign is that they took a mundane product like a paper shredder and crafted a visually stunning video series
    On the spot with Mehul Gupta, co-founder & CEO, SoCheers

    From mundane to stunning

    By Geetika Srivastava
    Updated: June 12, 2024 09:00 IST
    The size of the used car market in India is estimated at $31.62 billion in 2024 and is projected to reach $63.87 billion by 2029 (Image: PR Handout)
    Interview: Niraj Singh, founder & CEO, Spinny

    ‘If you control inventory, you also control product quality’

    By Geetika Srivastava
    June 7, 2024 10:00 IST
    Car rental service company Zoomcar is quietly brewing an audacious plan
    Road to growth

    Zoomcar is banking on individual car owners to provide broader access to rentals

    By Geetika Srivastava
    June 3, 2024 08:50 IST
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