JioCinema’s bold pricing strategy: Disrupting India’s OTT market with affordable premium content Premium Story
JioCinema has extensive sports content too—including marquee events such as the Indian Premier League (IPL), the Olympics, and the FIFA…
“Currently, the market does not have a clear leader, which presents an opportunity for us to establish our presence,” Gutgutia…
BoldCare’s risky ‘Sextember’ campaign goes viral, sparking debate on brand awareness tactics Premium Story
BoldCare’s credit card stunt generated buzz, but what next?
Diminished detailed targeting on Meta will force digital advertisers to take a fresh look at personalisation tools
The store offers a unique range of beverages crafted with ingredients sourced from across India, such as jaggery, chili, shikanji,…
Interview: Rajesh Magow, co-founder & group CEO, MakeMyTrip
“This investment will enable us to reach a wider audience and offer a more comprehensive sports experience,” said Sankar Chatterjee,…
Smart devices are here, but smart homes are some time away
Amul has a close to 75% share in the country’s milk market, 85% share in the butter market and 66%…
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Bergman made the comments at a three-day fan experience event in Los Angeles, which had over 12,000 attendees.
Eveready is looking to turn torches into safety devices
Business is dull at both KFC & Pizza hut
“Clients play safe as the stakes are far higher today than ever,” Amit said.
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‘Pond’s is launching a line-up of new products with skin care ingredient Gluta-Niacinamide being the star ingredient.’
Here are five lessons that brands must immediately add to their catalogue.
‘We aim to ‘create’ over a hundred celebrities a year’
