Amazon unveils Creator Central to empower influencers and boost India’s creator economy Premium Story
That said, Creator Central will win over the creator community only if it places the controls in the hands of…
For businesses, these guidelines mean adapting to a new landscape of accountability. “The government’s guidelines aim to bring accountability.
Experts weigh in: How breast cancer awareness ads can empower without objectification or insensitivity Premium Story
There are two ways to look at this. On one hand, awareness campaigns are essential in educating the public about…
Second, there is no one-size-fits-all formula, says Himanshu Arora, co-founder of Social Panga. Brands must customise their messages to connect…
The World Federation of Advertisers (WFA) introduced its “Global Guidance on Environmental Claims” in 2022, marking a global effort to…
The key is to invoke the past without making your brand seem outdated. Brands must ensure their nostalgic elements align…
“We have always welcomed competition and are proud of the significant role that we have played in shaping India’s coffee…
As a business leader and public figure, one should realise that negative sentiment voiced online is a customer insight and…
The benefits could be significant though. “It signals that Swiggy has established itself as a brand with a competitive edge,”…
After establishing a robust presence in India with 153 hotels spanning 17 brands across more than 40 cities, Marriott International…
Instead of scaring people into giving up smoking, we should empathise with them by going deeper into the reasons they…
After Hours: Rajat Jadhav, co-founder and CEO, Bold Care Premium Story
“As a founder, I have way too much screen time. Day-to-day working really can get monotonous and straining to the…
Indeed, over the past few years, India has seen a remarkable surge in attendance at music festivals and concerts comprising…
Brands tune into India’s music festival boom amidst rising demand and marketing challenges Premium Story
Brands look for ways to secure a foothold in the concert ecosystem
Approximately 25% of these bookings are made directly through corporate contracts, while the remaining 15% are handled by agents or…
Google’s confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Premium Story
Google is trying hard to create a privacy-first ad ecosystem through Confidential Matching
“I love the constant learning and the opportunity to make a lasting impact by integrating Canon’s global excellence with India’s…
JioCinema’s bold pricing strategy: Disrupting India’s OTT market with affordable premium content Premium Story
JioCinema has extensive sports content too—including marquee events such as the Indian Premier League (IPL), the Olympics, and the FIFA…
