Marketers accustomed to fine-tuning audience segments and manually adjusting ad parameters are finding themselves in a new reality—one where AI…
The study, which analysed Instagram and YouTube posts from September to November 2024, examined influencers with a combined reach of over 110…
Threads ads must balance aggression with top-notch UX
Influencers vs celebrities: The fame equation Premium Story
Can influencers outshine traditional celebrities in brand marketing?
These websites collectively saw 30 billion visits in December 2024, highlighting a significant gap in compliance readiness.
Bridging a gap: In the grey zone Premium Story
Meta’s fact-check roll-back can upend contextual ads
The Group ranks 60th in the global top 100, while preserving its AAA- brand strength rating, said the report, which…
From mud to the mat: The Kho Kho Federation is sparing no effort to put the sport on the map Premium Story
It also marked the culmination of the behind-the-scene efforts by the Kho Kho Federation of India (KKFI) over the past…
The push for stringent data protection laws mirrors global trends akin to European Union’s General Data Protection Regulation (GDPR) that…
Maha Kumbh 2025: Bridging brands & beliefs Premium Story
Digital and legacy firms are jostling to use the opportunity
AI in advertising: When big idea met big tech Premium Story
In 2024, brands such as Zomato, Tata Power, Asian Paints, RedBus, and Cadbury used it to generate personalised campaigns with…
Van Heusen’s evening wear line faces a tightrope walk Premium Story
So why is Van Heusen, a top player in the workwear and formal fashion arena, trying to muscle its way…
The Kantar report outlines key socio-economic and consumer trends that will shape marketing strategies in India by 2025.
The Brand Endorser Report evaluates celebrities across seven key metrics, including likeability, fan following, recognition, perception, and category fit using…
The boom in luxury weddings in India is not just a reflection of changing tastes, but also a result of…
Air India dominates the premium market, offering full-service perks on metro routes and long-haul flights. “By bridging the gap between…
In this interview, Shailesh Kapoor, founder and CEO, speaks with Pallabi Dey Purkayastha about the role of data in shaping…
CCPA cracks down on surrogate advertising in alcohol and tobacco industries: New guidelines target celebrities and brands Premium Story
Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.
