Adding that less than 25 per cent of leading CMOs globally have a degree in marketing, he said, “Would we…
Rewriting the rules for digital Premium Story
At WAVES 2025, media veteran Uday Shankar cautioned against applying the same rules to family viewing (TV) & personal viewing…
Outdoing the living room: Premium formats are reshaping cinema as a lifestyle offering Premium Story
As streaming takes centrestage, cinema chains are looking at new ways to draw audiences.
Boosts enforcement with AI and LLMs.
Pulsar created the entire sports segment in the two-wheeler industry about 24 years back when we launched the Pulsar 150…
Southern states top the India Justice Report 2025, with Karnataka leading among larger states. Despite progress in legal aid and…
Godrej Jersey is doubling down on allied offerings Premium Story
Godrej Jersey targets Rs 1,000 crore in South India with a 3×3 strategy, banking on badam milk, curd, paneer, innovation,…
Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story
Nestlé’s recent arm flexing in the segment — it expanded its Nescafé ready-to-drink (RTD) portfolio last month with new caramel…
Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story
Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs 15,000 crore annually…
Rasna is mixing emotion with infra in its growth recipe Premium Story
Rasna bets on regional expansion, a thicker formula, and affordability to stay competitive in India’s evolving beverage market.
He paid Rs 120 crore in taxes and became India’s highest tax-paying celebrity for FY 2024-25, surpassing Shah Rukh Khan…
Meta’s introduction of Community Notes for content moderation has sparked debate among advertisers and marketers.
Streaming smackdown: Will WWE help Netflix widen base? Premium Story
From April, Netflix will stream WWE content with Hindi commentary in the country. The offering includes weekly episodes of RAW,…
Why Lifebuoy needs SRK as its new face Premium Story
The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be…
Will creativity die at the altar of compliance? Premium Story
As India tightens digital content regulations, brands face growing risks in influencer marketing.
In this interview, Lalatendu Das, CEO, Publicis Media South Asia, tells Geetika Srivastava how the network is leveraging technology to…
It is an ad campaign by Coca-Cola’s Maaza, the newest entrant into the billion dollar club, which for the better…
Counter-intuitive advertising: A date with disruption Premium Story
Cadbury 5 Star’s latest campaign turns V-day tropes on their head
