Take Sholay. It wasn’t just a movie, it was an experience. At its heart, it is a story of friendship…
A typical ticket to an event like this is usually priced somewhere between `999 and 3,000 and is sold on…
The initiative is supported by a workforce that includes a significant number of women and specially-abled individuals. Says Saurabh Makhija,…
The Boston Consulting Group’s ‘True Luxury Global Consumer Insights 2025’ report forecasts flat to negative growth for the personal luxury…
Amazon India’s 2025 Prime Day hit record highs with over 50% surge in peak orders. Akshay Sahi discusses quick commerce,…
Zee Entertainment unveils hybrid channels Zee Power & Zee BanglaSonar as part of its digital transformation. With a platform-agnostic approach…
Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools…
Globally, athlete-led sporting properties have created strong commercial models, such as Michael Jordan’s high school basketball showcase. In India, however,…
Google will help the buyer in brand discovery, and help the seller with customisation and measurement.
Following his record-shattering performance at Edgbaston, cricketer Shubman Gill is expected to see a significant 30-40% increase in his endorsement…
At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies…
It’s no secret that the runways of fashion are strewn with examples of work where original creators are either overlooked…
n this interview, Nitin Bhandari, VP & General Manager – Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava…
Last week, it announced the launch of Amazon Diagnostics, an at-home healthcare service that allows customers to schedule lab tests…
Josy Paul, chairman & CCO, BBDO India and jury president at Cannes Lions 2025, spoke to Geetika Srivastava about how…
Tata Group becomes India’s first brand to cross $30 billion in value, topping Brand Finance’s 2025 list. Infosys, HDFC follow.…
The key is not to break the sanctity of the chat experience, say experts, and to stick to the Updates…
The narrative in this `5-lakh-crore FMCG sector is beginning to shift. Far from being limited by necessity, rural shoppers are…
