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    1. Business News
    2. Authors
    3. geetika srivastava

    Geetika Srivastava

    Aman Gupta, co-founder and CMO of D2C brand boAt, explains the shift in consumer behaviour in the segment and lays out the company’s expansion plan.
    Interview: Aman Gupta, co-founder, boAt

    ‘Smartwatches will be our second core’

    By Geetika Srivastava
    November 30, 2022 09:31 IST
    S Prasanna Rai, vice-president of marketing at WCCL, says, “The universal truth, across age groups and strata, is that everyone likes being appreciated for looking young."
    Mom’s magic

    Why Santoor is sticking to its ‘young mummy’ strategy

    By Geetika Srivastava
    November 26, 2022 09:32 IST
    Advani is not exactly a newbie in Bollywood but the past few months have been particularly good for the 30-year-old
    Consistency pays

    Back-to-back hits have put Kiara on brands’ list of bankable celebrities

    By Geetika Srivastava
    November 21, 2022 10:38 IST
    My iPhone and Microsoft Surface are indispensable work and post-work tools.
    After Hours With Manas Fuloria, CEO and co-founder, Nagarro

    This year, I’ve met colleagues in Austria, Germany, Mexico, the Philippines, Romania, UAE, the USA, and in many Indian cities.…

    By Geetika Srivastava
    November 21, 2022 10:25 IST
    Sports contributed 3% to the total viewing compared to developed countries such as the US, where the number is closer to 10%, the report stated.
    Sports broadcasting to clock `9,500-cr-plus in FY22

    The sporting segment was also one of the most resilient in the face of Covid headwinds, the report stated

    By Geetika Srivastava
    Updated: November 17, 2022 17:10 IST
    If a firm wants to build trust among its external consumers, it must be equally concerned about its internal consumers (which are its staff). That is non-negotiable.
    Do layoffs erode brand equity?

    Mass layoffs are bound to happen if businesses in today’s world, facing several economic challenges while committed to their growth…

    By Geetika Srivastava
    November 7, 2022 08:17 IST
    Brand repositioning
    Being smart

    Hindware is transforming itself into a tech-led appliances brand

    By Geetika Srivastava
    November 7, 2022 08:01 IST
    At $2 mn-plus, manufacturing sector paid the biggest ransom after cyberattacks

    Over half (57%) of manufacturing and production organisations hit by ransomware reported that cybercriminals encrypted their data.

    November 4, 2022 01:15 IST
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