The ads scream for your attention but there?s no brand name. The hoardings yell out to you as you pass…
Much has been written and said about the current Lux commercial. The media hype must have HLL and its agency…
Trend analyst Faith Popcorn in her book Eve-Olution said succinctly, ?Women don?t buy brands, women join them.? Anyone who has…
Once every six months, the marketing and advertising fraternity likes to indulge in some introspection, which is part self-flagellation and…
The recent ban imposed by the government on smoking in Indian films has aroused a spate of knee-jerk liberal reactions…
The summer blaze follows a simple trajectory as far as advertising is concerned. The hotter the blaze the colder the…
The Ad Club, Mumbai, celebrated its 50th year and the now-traditional Abby awards last weekend. As always, the awards are…
Has the dust finally settled on whether we are manufacturing beauty queens to feed the giant and hungry global beauty…
The title of my piece is a bit of a paradox actually. Creativity by itself is a free-flowing concept, more…
It was a year in which advertising was quieter and less experimental. It was a year in which the business…
Wedged in between news of the Shankara-charya?s arrest, Saurav?s ban and the combined euphoria of Id and Diwali, Children?s Day…
Choosing an ad agency has often been likened to choosing a spouse. The specifications as tough, the expectations as high.…
At Hyemtextil, a well-attended home fabrics and furnishings trade fair in Mumbai, Gunnar Frank, Europe?s leading trend forecaster in home…
The au cour-ant word in marketing and advertising circles is New Marketing. It has been bless-ed, though not, I think,…
The Onida devil is back. A reinvented devil with a whole new wardrobe. Black leather and pumped-up body, youthful, more…
In the warm-fuzzy, touchy-feely, cuddlesome-wuddlesome world of the advertising club of Bombay, Mr Ambani?s hard words, damning our big fat…
