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Paytm is using every trick in the book to check brand erosion
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Brands are spending more on e-commerce ads than ever before
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OOH advertising at a premium in and around Ayodhya
Brands are making a beeline for the temple town
‘Around 57% of our biz is from markets outside top 10 cities’
Jain derives immense energy from his face-to-face meetings with his team and from their discussions around product and engineering
How CTV and mobile advertising turned game changer for Haier in India
We entered new categories like furniture around three years ago, because we had established ourselves in the mattress space and…
How long can OTT players keep premium content like cricket free?
FE Brandwagon reached out to some of the industry’s top creative guns to spotlight the year’s standout ads
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T20 league turns decacorn in just 16 years
