Influencer earnings have doubled in the last couple of years
Why Thomas Cook is taking the domestic path to growth
Three lessons marketers must learn from the Patanjali Ayurved fiasco
‘GenAI is just another tool to improve clients’ biz results’
Outdoor ad spending to cross Rs 1K crore in the run up to elections
I believe there is a need to shift public perception around our industry and especially towards our high-quality, machine-made tea…
This segment will hog over 40% of digital ad spends this IPL season
What Rasna and Boroline can learn from Mahindra and Dalda
Advertising need not be complicated to be effective
PVR INOX has a plan to drive up weekday occupancy rates
… but some brands are asking if the IPL is becoming unviable
Do not sacrifice quality at the altar of trends
‘When it comes to fashion and personal style, my priority lies in comfort and self-expression’
Brands are harnessing the power of intrigue with ad trailers
How quick commerce firms are tackling the profitability challenge
Chairman of Spencer’s Retail and Nature’s Basket, is confident that the RP-Sanjiv Goenka Group will be able to turn its…
Why taming influencers selling online gambling is proving difficult
Campaign turned internet culture into marketing gold
