Customisation remains the key ingredient in Honasa’s marketing playbook
I left behind 12 years of my corporate career and started my entrepreneurial journey eight years ago, Mehrotra said
TV news channels could see a 15% rise in ad revenues this quarter
McCann’s Dabas argued that this being an industry with low entry barriers, it is incumbent upon creative leaders to ensure…
Beyond awareness, the ad enabled change
The three-day festival will feature over 50 speakers and performers
Will advertiser fatigue play spoilsport during the T20 World Cup?
‘Cultural connect gives us access to consumers across markets’
Is record viewership leading to brand clutter on IPL?
What Google’s delay in phasing out cookies means for the ad world
Will the most-valuable IPL franchise be dethroned this year?
‘Zoom is now a collaboration & not conference-only platform’
Competitors may not raise prices; cross-selling between telecom, streaming likely, say experts
Why Indian ads must ensure better representation
Will Indian moms forgive Cerelac and Bournvita?
Reach versus flexibility
“The one thing I don’t like is not having a clear schedule; or when the day starts running me instead…
What non-cricket sports must do to catch up on viewership & revenue
