What Rasna and Boroline can learn from Mahindra and Dalda
Advertising need not be complicated to be effective
PVR INOX has a plan to drive up weekday occupancy rates
… but some brands are asking if the IPL is becoming unviable
Do not sacrifice quality at the altar of trends
‘When it comes to fashion and personal style, my priority lies in comfort and self-expression’
Brands are harnessing the power of intrigue with ad trailers
How quick commerce firms are tackling the profitability challenge
Chairman of Spencer’s Retail and Nature’s Basket, is confident that the RP-Sanjiv Goenka Group will be able to turn its…
Why taming influencers selling online gambling is proving difficult
Campaign turned internet culture into marketing gold
The Hotstar-Jio combine will upend the OTT ecosystem
Ginger Hotels is working overtime to expand its footprint
He added that the company is creating a data mart featuring third party data on consumers. It is also working…
The campaign tagline ‘believe in something, even if it means sacrificing everything’ sparked widespread conversations and garnered attention
How Wipro plans to prise open new markets
Will WPL score higher on viewership and ad revenue this year?
Indian AdEx (advertising expenditure) reached Rs 99,038 crore in 2023, adding just Rs 9,235 crore and falling short of Madison’s…
