Just recently, McDonald’s India (West & South) introduced a Korean-inspired menu, serving up burgers and fries with gochujang sauce and…
Beauty market faces growing insurgency: Why are legacy beauty brands sparring with D2C players? Premium Story
Over the past few years, over 35 D2C brands have thronged this category, though only a few have scaled up…
How HIT is making a killing Premium Story
Innovation has been the cornerstone of Godrej Consumer’s growth plan for the brand
Experts agree that spiritual content allows OTT platforms avenues to diversify and is especially impactful in rural markets that offer…
The five-time IPL winner has had a rather rocky start to this IPL season with three consecutive losses and just…
From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story
Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative…
Interview: Kiran Mani, CEO, digital, JioStar Premium Story
‘India is a market where both sachets & full-sized bottles sell’
The Rs 1-trillion question: CCI raids on ad agencies Premium Story
Three days ahead of the IPL, a carnival that brings huge ad monies, the Competition Commission of India raided offices…
Can JioHotstar take on YouTube and Instagram? Premium Story
Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video…
According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the country’s…
With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by…
The Damocles’ sword hangs over Rs 700 crores worth of ad money
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts…
Little wonder then that in its prime, the Luna held over 90% of the moped market. In the early 2000s…
Bhattacharya talks to Christina Moniz about her experience in an in-house creative agency, the opportunities across multiple markets that Godrej…
With record 30 million TV viewers for the opening game, WPL 2025 is drawing more advertisers.
JioStar is banking on expanded reach, ad innovations, and third-party measurement to maximize advertiser interest in IPL 2024.
Digital ad budgets allocated to quick commerce have surged from an average of 3-5% to 15-20% in the last couple…
