Concert marketing : Making of a showstopper Premium Story
Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the…
Are brands ready yet to join the pickleball party? Premium Story
New sport on the block
Work-life balance: How about going back to school? Premium Story
The maelstrom over L&T chairman SN Subrahmanyan’s suggestion of a 90-hour workweek underscores the need for critical social media training…
Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story
Goa’s tourism is impacted by broader issues facing the tourism sector, points out Aalap Desai, CCO and co-founder, tgthr. “Steep…
ZEEL, SPNI join orice hike wave with 10% rate increase
One of the aspects that I really get excited about my job is knowing that we get to help families…
‘Building a strong culture of productivity is a key focus area’
Animation made the world of steel look less formidable
‘Weekends are precious. I try to have a balanced week with work and play, but given my travel, the weekend…
‘The traditional media agency model continues to be critical’
Customisation remains the key ingredient in Honasa’s marketing playbook
I left behind 12 years of my corporate career and started my entrepreneurial journey eight years ago, Mehrotra said
TV news channels could see a 15% rise in ad revenues this quarter
McCann’s Dabas argued that this being an industry with low entry barriers, it is incumbent upon creative leaders to ensure…
Beyond awareness, the ad enabled change
The three-day festival will feature over 50 speakers and performers
Will advertiser fatigue play spoilsport during the T20 World Cup?
‘Cultural connect gives us access to consumers across markets’
