With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by…
The Damocles’ sword hangs over Rs 700 crores worth of ad money
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts…
Little wonder then that in its prime, the Luna held over 90% of the moped market. In the early 2000s…
Bhattacharya talks to Christina Moniz about her experience in an in-house creative agency, the opportunities across multiple markets that Godrej…
With record 30 million TV viewers for the opening game, WPL 2025 is drawing more advertisers.
JioStar is banking on expanded reach, ad innovations, and third-party measurement to maximize advertiser interest in IPL 2024.
Digital ad budgets allocated to quick commerce have surged from an average of 3-5% to 15-20% in the last couple…
The cost of infamy: Influencer marketing pitfalls Premium Story
Takeaways from the India’s Got Latent uproar
India’s ad market to grow by 11% in 2025 Premium Story
Traditional ad expenditure, which spans TV, print, radio, cinema and outdoor advertising, grew by 6% last year, while digital advertising…
And last week, when Goyal announced that its board of directors had approved a resolution to officially change the name…
Watch, shop, repeat: Combining reach and relevance Premium Story
Amazon MX Player is relying on an ad-supported model
Interview: Gautam Reghunath, Co-Founder & CEO, Talented Premium Story
‘Most large ad agencies have started to look homogenous’
In 2024, India’s advertising industry recorded a 6.3% growth to reach Rs 101,084 crore, despite macroeconomic headwinds. It is expected…
LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%.…
Lodha vs Lodha: What’s in a name? Premium Story
Abhishek runs the Lodha Group, whose market capitalisation is an estimated `1.1 trillion, and operating in almost all real estate…
Concert marketing : Making of a showstopper Premium Story
Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the…
Are brands ready yet to join the pickleball party? Premium Story
New sport on the block
