It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul…
A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400…
The merger gets underway as ad business gets tough with clients pushing Services in-house and buying media directly from big…
Experts call for ad frequency management to avoid overkill
Did Parle Marie bite off more than it can chew? Premium Story
It will need more than an IPL campaign to own the Marie category
The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story
“We have not had a new business strategy for the past 11-odd years that we’ve been in existence. I believe…
Rohit Ohri, founder of OHRIGINAL and former FCB global partner, believes the Abby Awards are a wake-up call for large…
Through bold campaigns like Nike’s Colin Kaepernick ad and Volvo’s safety innovation, he highlighted how bravery could be activism in…
He began with the contentious issue of fraud that has been plaguing digital advertising for sometime now.
All was not lost for Leo, however, since the agency took home the Agency of the Year title in the…
In a session on creativity, Ashish Khazanchi, managing partner of Enormous, said, “The industry is faced with two choices at…
FCB India picks up night’s only Grand Prix Premium Story
There was a total of 23 gold metals awarded on the second night, five of which went to FCB, three…
Wavemaker, ABP take top honours Premium Story
In the media category, media investment firm GroupM dominated as its agencies took the top three spots. Wavemaker was named…
How Nykaa became the go-to launchpad for global brands Premium Story
Nykaa has been aggressively expanding its beauty segment, recording a 27% year-on-year revenue increase in Q3 FY25, with beauty-related earnings…
Paying tribute to the work being done by AI developers, he said, “Developers are key to the revolution taking place…
The Indian smartphone market is estimated to be around $40 billion, growing at a CAGR of 6-7% as per Statista.
Kiran Mazumdar-Shaw urges India to unlock its trillion-dollar orange economy potential by 2047 through tech-driven storytelling. Reflecting on missed cinematic…
FE Exclusive: Rapido’s Pavan Guntupalli says ‘over 50% of our rides are still on two-wheelers’ Premium Story
“Since the pandemic we have transitioned from being a bike taxi service to offering three-wheelers and four-wheeler rides as well.…
