In a session on creativity, Ashish Khazanchi, managing partner of Enormous, said, “The industry is faced with two choices at…
FCB India picks up night’s only Grand Prix Premium Story
There was a total of 23 gold metals awarded on the second night, five of which went to FCB, three…
Wavemaker, ABP take top honours Premium Story
In the media category, media investment firm GroupM dominated as its agencies took the top three spots. Wavemaker was named…
How Nykaa became the go-to launchpad for global brands Premium Story
Nykaa has been aggressively expanding its beauty segment, recording a 27% year-on-year revenue increase in Q3 FY25, with beauty-related earnings…
Paying tribute to the work being done by AI developers, he said, “Developers are key to the revolution taking place…
The Indian smartphone market is estimated to be around $40 billion, growing at a CAGR of 6-7% as per Statista.
Kiran Mazumdar-Shaw urges India to unlock its trillion-dollar orange economy potential by 2047 through tech-driven storytelling. Reflecting on missed cinematic…
FE Exclusive: Rapido’s Pavan Guntupalli says ‘over 50% of our rides are still on two-wheelers’ Premium Story
“Since the pandemic we have transitioned from being a bike taxi service to offering three-wheelers and four-wheeler rides as well.…
Just recently, McDonald’s India (West & South) introduced a Korean-inspired menu, serving up burgers and fries with gochujang sauce and…
Beauty market faces growing insurgency: Why are legacy beauty brands sparring with D2C players? Premium Story
Over the past few years, over 35 D2C brands have thronged this category, though only a few have scaled up…
How HIT is making a killing Premium Story
Innovation has been the cornerstone of Godrej Consumer’s growth plan for the brand
Experts agree that spiritual content allows OTT platforms avenues to diversify and is especially impactful in rural markets that offer…
The five-time IPL winner has had a rather rocky start to this IPL season with three consecutive losses and just…
From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story
Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative…
Interview: Kiran Mani, CEO, digital, JioStar Premium Story
‘India is a market where both sachets & full-sized bottles sell’
The Rs 1-trillion question: CCI raids on ad agencies Premium Story
Three days ahead of the IPL, a carnival that brings huge ad monies, the Competition Commission of India raided offices…
Can JioHotstar take on YouTube and Instagram? Premium Story
Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video…
According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the country’s…
