Amul’s cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf…
India is unique for a variety of reasons. We launched the Prime Video Mobile Edition and Prime Lite in India…
According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, nearly 94%…
Against this backdrop, will Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT), which concluded on November 7, 2008, after a eight-year…
Badshah is one of 100-odd celebrities that the brand has partnered with to churn out over 500 hours of snackable…
As things stand, the decorative paints market is dominated by Asian Paints, which holds around 52% share, followed by Berger…
FCB India and Godrej Lightbox also feature among the winners
We are among the top digital agencies in the country that owns the complete consumer experience journey for brands looking…
These are just two examples of how brands are tapping growth potential in rural and remote regions. There’s a clear…
The social commerce initiative will offer over 500 hours of content from Bollywood stars and influencers
The brand doesn’t have the advertising brilliance displayed by brands like Alpenliebe. Pulse has won more on product innovation and…
Taking on Meta could prove a tall order for Elon Musk’s messaging app
Pulse Candy, the sugar boiled confectionery brand from Dharampal Satyapal Group (DS Group) announced that it hit the Rs 750…
Some campaigns captivated juries with their simplicity, while some others stood out for their clever use of technology
Despite the apparent lack of awareness about rugby among urban audiences, he says that tickets for the first game of…
The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional…
A look at some of the country’s top contenders at the Cannes Lions Festival of Creativity 2025
Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed…
